Curated Resource ( ? )
How Graze Sponsored Market Blew Away Benchmarks While Fundraising for Public Media | Graze
Curated:
12/09/2025 from
www.graze.social/blog/how-graze-sponsored-market-blew-away-benchmarks-while-fundraising-for-public-media
my notes ( ? )
How Graze raised funding for NPR and PBS "while also learning more about the future of sponsored content on ATProto".
Results: "The Graze.social NPR/PBS donation campaign's 168% ROAS is exceptional performance in the nonprofit digital advertising landscape. Industry benchmarks from M+R show that typical Facebook/Meta campaigns achieve only 48% return on ad spend [3]... [also] our post received a ton of attention for the spend with a CPA of just $0.77... our dollars went three times further on Bluesky than they would on any other social platform" - although, let's be fair, raising funds for these orgs was in the Bluesky userbase's sweet spot, politically.
Read the Full Post
The above notes were curated from the full post www.graze.social/blog/how-graze-sponsored-market-blew-away-benchmarks-while-fundraising-for-public-media.Related reading
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