Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
mathewlowry.medium.com
A repost of one of my experiments with the massive.wiki team, where we "developed an approach ... which simultaneously enriches blogging by adding some of the best aspects of wikis, and allows wikis to better host something resembling blogs."
knowledge4policy.ec.europa.eu
"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."
mathewlowry.myhub.ai
An innovative writing toolkit will further extend the productivity tools offered to MyHub editors.
www.facebook.com
The second meeting Madeleina Kay had was with Luca Jahier. It went longer, and the wifi cut out midway this time - see the 2nd part of this lovely chat.
mathewlowry.myhub.ai
Storytelling and EU projects - some guidelines I wrote for the 2017 “EU in my Region” blogging competition, which I’m managing for the EC’s DG REGIO.
twitter.com
One of the vlogs I did at the EU Week of Regions & Cities with the winners of the #EUinmyRegion blogging competition I ran for the EC. All vlogs can be found in this Moment.
euinmyregion.blogactiv.eu
Had a great time setting up and running a blogging competition for the EU Commission’s Regional Policy department. It’s not over yet, though: the three winners announced today are coming to Brussels this October as fully accredited journalists to European Week of Regions and Cities.
mathewlowry.myhub.ai
I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…
ec.europa.eu
The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.
mathewlowry.myhub.ai
Quite enjoyed helping put together a press campaign for the ECC-Net, one of the Commission’s under-appreciated projects.
mathewlowry.myhub.ai
Came up with a winning communication strategy to promote worthy-but-heavy pdf reports from the European Commission.
mathewlowry.myhub.ai
Part of the pilot Thematic Portal project I ran while at the EC’s DG INFSO, the Newsroom CMS was the first cross-EC CMS, and involved launching user ‘INFSO accounts’ before Google had 'Google accounts’.
mathewlowry.myhub.ai
At one point I was editing something like 200 research project profiles, 4 editions of EUREKA News (5 languages), 7 editions of Innovation & Technology Transfer (5 languages), several annual reports and brochures, on paper and online, as well as (from 1995) designing, creating and managing their websites.Not that this was all single-handed. In…