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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Three steps to engage Europeans with the EU
medium.com
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Third of several posts written in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity. Sets out the public policy participation model first presented at EWRC 2017, and sets up the fourth.

Learning from #EUSuperGirl & Luc van den Brande (Top3ics, December 2017)
mathewlowry.myhub.ai
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I’ve recently published five posts on three interrelated ideas, two projects one report and a workshop. That happened because the competition brought a Brussels Bubble Outsider to Brussels. Which happens to be one principle of the participation model I presented at the EWRC workshop. Full circle.

Former Facebook executive: social media is ripping society apart | Technology | The Guardian
www.theguardian.com
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The short-term, dopamine-driven feedback loops that we have created are destroying how society works....exploit[s] a vulnerability in human psychology” by creating a “social-validation feedback loop”... you don’t realize it, but you are being programmed

Does the Brussels Bubble care enough?
medium.com
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Engaging Europeans with the EU requires a new Brussels Bubble culture - fourth of several posts written in reaction to Luc van den Brand’s Reaching out to EU Citizens: A New Opportunity.

EU SuperGirl meets Luca Jahier
www.facebook.com
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The second meeting Madeleina Kay had was with Luca Jahier. It went longer, and the wifi cut out midway this time - see the 2nd part of this lovely chat.

Chatbot Conversation: Digital Democracy by Design – Chatbots Magazine
chatbotsmagazine.com
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Chatbots are the digital democratizer of our day... natural, conversational interaction ... enabling participation ... for everyone... At the heart of creating chatbot ease of use is language design...

28/11/2017
Crowdfunding and Civic Society in Europe: A Profitable Partnership?
papers.ssrn.com

CFPs also have the capacity to help foster and strengthen non-parliamentary democratic structures and practices. As such, they should be supported and encouraged as part of a framework of further European democratization and civic integration.

‘Does it improve democratic quality?’
www.linkedin.com

give ourselves the following assignment: Government engagement must contribute to the quality of democracy.... provides a solid foundation for the design and execution of ... communication and participation forms and processes... an angle to critically review ... collaboration formats and tools. Participation is not an end in itself; reinforcing …

Once considered a boon to democracy, social media have started to look like its nemesis
www.economist.com
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“We wanted democracy... but got mobocracy.”... Bots generated one out of every five political messages posted on Twitter in America’s presidential campaign last year... “we need to reform our attention economy.”... groups which had mostly been excluded from the mainstream media... developed the dark arts they would use to further their agendas..…

How Openness can transform society
opendigital.economist.com
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“Governments in Europe have been spending money for years on improving the availability of services online, and uptake was always below expectations... citizens didn’t want to use the online platform. The idea was to digitise a process without improving it.”... there is a much bigger prize ... an opportunity to use the internet as a platform for…

The new Medium still hasn’t solved human nature – ART + marketing
artplusmarketing.com
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I have an obvious incentive to get claps: pretty decent money. ... I can write more polarized headlines... on polarizing topics. I can piggy back on the hot news of the day... write things I don’t actually believe using incendiary language ... Medium has safeguards ... a team of curators ... a policy against abuse that it actually enforces... a t…

Workshop report: better EUropean communities & public policy participation
medium.com
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Resources and first thoughts from my recent ‘EU communities & policy participation’ workshop at the European Week of Regions and Cities (EWRC).

Should we put machines we don’t understand in charge of public policy?
medium.com
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AI is increasingly being used to support public participation in policy. While they offer a lot, they could invisibly skew policy if used carelessly.- 3rd post in preparation for my EWRC 2017 workshop on online communities and public participation in policy 

The limits of public participation in policy
medium.com
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Did participants in the ‘Future of Europe’ process influence President Juncker’s State of the European Union speech, as promised? Of course not. Rightly.- 2nd post in preparation for my EWRC 2017 workshop on online communities and public participation in policy

Co-creating the 4th U.S. National Action Plan for Open Government | open.USA.gov
open.usa.gov
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This page is to help co-create the fourth U.S. National Action Plan (NAP 4) with input from civil society. This is one opportunity to suggest and/or comment on the NAP 4 framework and ideas presented below. Share your NAP 4 feedback by commenting on a GitHub issue below or propose a new commitment by following the guidance and creating a new issue…

02/10/2017
How Silicon Valley is erasing your individuality
www.washingtonpost.com

In the realm of knowledge, monopoly and conformism are inseparable perils. The danger is that these firms will inadvertently use their dominance to squash diversity of opinion and taste. Concentration is followed by homogenization... news media ... have rushed to produce articles that will flourish on those platforms... a duplication of the news…

Tagging fake news on Facebook doesn't work, study says
www.politico.com
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a major new Yale University study finds that fact-checking and then tagging inaccurate news stories on social media doesn’t work... “disputed” tags made participants just 3.7 percentage points more likely to correctly judge headlines as false... Trump supporters and adults under 26... could actually end up increasing the likelihood that users wil…

Is my Medium membership worth it? – John Metta – Medium
medium.com
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A few people have asked me recently whether my Medium membership is worth it... We’re trying to fight the dark forces of advertising that are destroying our minds and democracy.

12/09/2017
Ev Williams on Medium’s Spotify-ish future, why publishers left, and why he changed his mind about ads » Nieman Journalism Lab
www.niemanlab.org

the future that Medium founder and CEO Ev Williams sees ... doesn’t include advertising, not even the native advertising that was a key piece of Medium’s plan ... a Spotify-ish model that pools subscribers’ $5 monthly contributions and doles them out to a select group of creators based on how many “claps” the creators get... once they’re in the …

The Cost of a Clap
medium.com
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A Mathematical Journey Into How Medium Payment [Probably] Works for Premium Authors

10/09/2017
6 Ways to Manage a Successful Interactive Conference
www.jeffbullas.com
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I moderated a panel discussion about Virtual Reality ... used Engagenow to bring the audience and the panelists closer. How?

08/09/2017
With its first Facebook Messenger bot, ProPublica is collecting reader stories about hate speech » Nieman Journalism Lab
www.niemanlab.org

ProPublica published an in-depth investigation into the algorithms that Facebook uses to determine what it considers “hate speech” ...Facebook’s rules were being inconsistently applied... to learn more ... its first Facebook Messenger bot... to collect stories about people’s experiences with hate speech on Facebook... to help quantify the organiz…

To Build Europe We Need Citizen Lobbyists
www.socialeurope.eu
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it won’t be the thousands of citizens’ dialogues orchestrated by the EU Commission across Europe over the summer that will re-engage EU citizens with Europe... There are an estimated 30,000 corporate lobbyists operating in Brussels, dominating the EU policy process. While NGOs have increasingly been included in EU policymaking... under-staffed ..…

06/09/2017
Platforms wield a worrying amount of power over news and information. Can a more decentralized web help? » Nieman Journalism Lab
www.niemanlab.org

platforms like Facebook have ... amassed unprecedented gatekeeping powers ... Can new decentralized systems with no single point of control... be a remedy? A new report ... concludes that “protecting the future of speech online involves not only these ambitious experiments in decentralization, but the cultivation of an ecosystem of competing publi…

29/08/2017
Iris: The Future of Conversational AI
chatbotsmagazine.com
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Iris is the Conversational AI part of Proxima. This is where conversational experiences are created. It’s pretty easy to use as it’s one of few platforms that lets a user build with Entry Points, Conversation Nodes, Decision Points and advanced settings. It’s essentially a drag and drop experience — Up to a certain point.

29/08/2017
Download the open-source Platform Design Toolkit 2.0
platformdesigntoolkit.com
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New tools are needed to help organizations leverage on the power of ecosystems and enable participation of external entities in the business process. That’s what the Platform Design Toolkit is for: design systems that create much more value than they capture and motivate everybody to join.

When Government Rules by Software, Citizens Are Left in the Dark
www.wired.com
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public policy is being pushed into a realm where it’s not accessible... After PSA was adopted in Lucas County, Ohio... crimes committed by people awaiting trial fell, even as more defendants were released without having to post bail... Most governments ... didn’t appear to have the expertise to properly consider or answer questions about the pred…

21/08/2017
Inside The Partisan Fight For Your News Feed
www.buzzfeed.com
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How ideologues, opportunists, growth hackers, and internet marketers built a massive new universe of partisan news on the web and on Facebook... publishers are generating hundreds of thousands of dollars a month in revenue, with small operations easily earning five figures thanks to one website and at least one associated Facebook page... since T…

17/08/2017
How To – The Coral Project Guides
guides.coralproject.net
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Communities for Newsroom - Guides on: Manage ModerationUse Smart MetricsBuild Newsroom Skills

17/08/2017
Self-Driving People, Enabled by Airbnb
www.nytimes.com
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Airbnb has been expanding its trust platform ... allowing them to translate their passions into professions... go to Airbnb’s site and click ... “experiences.” ... endless smorgasbord of people turning their passion into profit and their inner artisan into second careers.... grown tenfold this year... I’d like to say that Airbnb created 100 millio…

03/08/2017
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