The 4-Step Communications Strategy Framework demystifies communication strategy.
A neural network to help web content authors efficiently and completely characterise their content using the site taxonomy. Accuracy improves with use.
An interactive knowledge visualisation providing a graphical overview of interrelated online concepts, edited dynamically with an Excel file. Featuring an accessible version driven by the same content.
I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…
I’m now at to the point where I can spend a few days interviewing key people in an organisation to develop a complete communication strategy.
ontent from my EuroPCom session on online communities, plus some takeaways and extra links.
The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.
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