Communications appears complex. But a good communication strategy shouldn't be.
I generally boil it all down to four simple, interrelated tables, defining:
A Word document entitled "communication strategy" gathering dust on a shelf is no use to anybody. The only way your strategy will have an impact is if:
There are many ways to go about this. My favourite option is to spend a few hours a week interviewing diverse members of your comms team and holding one or two workshops with them and others. That way we'll develop buy-in together along the way, and I'll be able to mentor your staff so that they can better implement the strategy.
But if that's not possible right now, I boiled my process down into an online course: 4-Step Communication Strategy Framework: demystify communications strategy
The 4-Step Communications Strategy Framework demystifies communication strategy.
A brief summary of my experience in building company structures and supporting processes, role definitions, etc.
META Ventures provides venture capital fund management, entrepreneurial training and innovation consultancy to cities, regions and national governments in several countries, as well as EU Institutions.
I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…
I’m now at to the point where I can spend a few days interviewing key people in an organisation to develop a complete communication strategy.
The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.
Came up with a winning communication strategy to promote worthy-but-heavy pdf reports from the European Commission.
I won the epale online community of practice project and steered its inception phase. Years later, it is still one of the EC's most successful online communities, notably by its ambitious multilingualism strategy and high userbase, despite lacking any financial rewards for participation.
The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.
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