Overview: Communication Strategy

The 4-Step Communications Strategy Framework demystifies communication strategy.

A brief summary of my experience in building company structures and supporting processes, role definitions, etc.

META Ventures provides venture capital fund management, entrepreneurial training and innovation consultancy to cities, regions and national governments in several countries, as well as EU Institutions.

I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…

I’m now at to the point where I can spend a few days interviewing key people in an organisation to develop a complete communication strategy.

The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.

Came up with a winning communication strategy to promote worthy-but-heavy pdf reports from the European Commission.

I won the epale online community of practice project and steered its inception phase. Years later, it is still one of the EC's most successful online communities, notably by its ambitious multilingualism strategy and high userbase, despite lacking any financial rewards for participation.

The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.