Communications appears complex. But a good communication strategy shouldn't be.
I generally boil it all down to four simple, interrelated tables, defining:
A Word document entitled "communication strategy" gathering dust on a shelf is no use to anybody. The only way your strategy will have an impact is if:
There are many ways to go about this. My favourite option is to spend a few hours a week interviewing diverse members of your comms team and holding one or two workshops with them and others. That way we'll develop buy-in together along the way, and I'll be able to mentor your staff so that they can better implement the strategy.
But if that's not possible right now, I boiled my process down into an online course: 4-Step Communication Strategy Framework: demystify communications strategy
The 4-Step Communications Strategy Framework demystifies communication strategy.
A neural network to help web content authors efficiently and completely characterise their content using the site taxonomy. Accuracy improves with use.
An interactive knowledge visualisation providing a graphical overview of interrelated online concepts, edited dynamically with an Excel file. Featuring an accessible version driven by the same content.
I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…
I’m now at to the point where I can spend a few days interviewing key people in an organisation to develop a complete communication strategy.
ontent from my EuroPCom session on online communities, plus some takeaways and extra links.
The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.
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