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Words in the Interface
medium.com

An introduction to the Content Strategy Glossary project, collaborative challenges, and a case example using one term that touches everybody in User Experience.

How the Financial Times is balancing reach versus return
digiday.com
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Last spring, the Financial Times altered its former metered access model and introduced paid trials, letting users pay £1 ($1.42) for a month’s access to content. At the same time, the newspaper also changed its policies toward social platforms and began making more content free to people coming to its site from Google, Facebook and Twitter. It la…

How sponsored content drives more than 60 percent of The Atlantic’s ad revenue - Digiday
digiday.com
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For The Atlantic, sponsored content has proved better ROI than other ad formats. Native advertising is estimated to reach around 75 percent of The Atlantic’s ad revenue this year, up 15 percent from 2015... a spectrum of native ads, from video to infographics to text-based editorial pieces

Cosmo, The Washington Post and The Guardian on the platforms that matter to them
digiday.com
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At The Guardian’s Media Summit in London, those publishers and others discussed what’s working for them with their platform strategies, and how sustainable off-site publishing is likely to be for media companies in the long term... Cosmo’s Snapchat Discover editions get 76 percent completion rates... 56 percent ... coming back to us five days …

An interview with the realest social media managers in public transportation
www.theverge.com
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BART started talking back. The tweets weren't bland or automatically generated. They were super real, and sometimes super dark... a tactical move to both acknowledge the deplorable state of San Francisco's underfunded subway system and prove to residents that their government was aware of the issue and doing everything in its power to fix it.... T…

Opening up EurActiv’s media innovation programme
mathewlowry.myhub.ai
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EurActiv.com is opening one of its media innovations to other media interested in increasing competitiveness through translated syndication. (Update, 31/3/16: this project was covered, among many other things, in an interview with professional EU interpreter Alexander Drechsel in his podcast Demos ex machina? Multilingual communication with Mathew…

The Rest Is Advertising
thebaffler.com
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Also called native advertising, sponsored content borrows the look, the name recognition, and even the staff of its host publication to push brand messages on unsuspecting viewers... the line between what’s sponsored and what isn’t—between advertising and journalism—has already been rubbed away. who would bother pitching a story to The Atlantic …

Facebook is eating the world
www.cjr.org
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SOMETHING REALLY DRAMATIC is happening to our media landscape, the public sphere, and our journalism ... without the level of public examination and debate it deserves. news publishers have lost control over distribution... increase in power of social media companies... a far greater concentration of power ... Networks favor economies of scale,…

25/03/2016
The tool we built to keep everyone in the loop at Basecamp — Signal v. Noise — Medium
m.signalvnoise.com
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The hard part is striking the right balance. The just-right spot where everyone knows enough, no one feels like they know too little, and no one feels like they’re being over-informed to the point of it being annoying or distracting. And doing it all at a variety of resolutions — big picture, medium-picture, and small picture — without overdoing i…

Notes from Beyond Comments
medium.com
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Comments on our own content create real community and offer vital feedback to content creators and consumers both. And thus, we should fight for them to be better. Comments are not just a nice-to-have but a core part of a media site’s mission... Lots of broken comment systems are designed for a platonic ideal of how people ought to behave.... Can …

24/03/2016
The Sadness and Beauty of Watching Google’s AI Play Go
www.wired.com
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At first, Fan Hui thought the move was rather odd. But then he saw its beauty. “It’s not a human move. I’ve never seen a human play this move,” he says. “So beautiful.”... AlphaGo ... has beaten the very best by playing in ways that no human would.... AlphaGo has taught him, a human, to be a better player. He sees things he didn’t see before. And …

24/03/2016
Civil Comments: crowdsourcing moderation to improve comments
www.niemanlab.org

Civil Comments, a commenting platform ... aims to produce respectful dialogue in comment sections through a system that crowdsources comment moderation... Commenters are shown two random comments from elsewhere on the site, and must rate the comments’ quality and civility and determine whether they include harassment, abuse, or personal attacks. T…

The Privacy Problem With Driverless Cars - The Atlantic
www.theatlantic.com
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these vehicles will also collect reams of personal information about their passengers... topic came up last week at a Congressional hearing on driverless cars, and the companies potentially doing the data-collecting were, and this is putting it gently, evasive.

Tribes, Flocks, and Single Servings — Evolution of Digital Behavior
medium.com
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As our online behavior becomes more complex, I’ve found the term “online community” to be an inadequate and limiting way to describe the pockets of activity that I was seeing. I started playing around with different frameworks ... decided to concentrate on the two elements that were consistently the most useful: Engagement Length and Intimacy Leve…

23/03/2016
Who guards the Guardian?
www.prospectmagazine.co.uk
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the Guardian is a great newspaper whose survival should concern us all... Digital revenues, which had been predicted to increase to £100m in the current financial year, are stuck at around £80m, while advertising print revenues have declined by about 20 per cent... Nor could anyone dispute that the Guardian’s website has been highly successful. I…

23/03/2016
It’s time for news organizations to embrace Creative Commons
www.poynter.org
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ProPublica, for example, has always encouraged others to “steal its stories” — which has both increased pageviews and resulted in thousands of sites reprinting their pieces. I see Creative Commons licensing as a smart way to distribute local or national content when the goal is maximum impact... [and] as an important survival tool for smaller an…

New York Times still searching for the best mix of stories to curate on its homepage
www.niemanlab.org

The module formerly known as Watching is linking out less than it used to, but the Times says it still believes in curating... we are just trying to figure out the right balance between New York Times stories and outside sources; how to offer smart, meaningful curation to our readers.

23/03/2016
If you are reading this, we might be in the same news bubble
medium.com
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Search engines, social media and news aggregators are great at surfacing information close to our interests, but they are limited by the set of topics and people we choose to follow. Even if we read multiple news sources every day, what we discover is defined by the languages we are able to read, and the topics that our sources decide to cover. Ul…

The most important things to read to understand how Brussels became a terrorism hub - Vox
www.vox.com
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But how did Belgium find itself at the center of a burgeoning terrorist network? Here are a few sources of reading to help you get a clearer picture.

What Every Journalist Should Know About Science - Nieman Reports
niemanreports.org
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It's not just science reporters who need to evaluate research and learn to tell good studies from bad... perhaps the biggest challenge facing today’s science journalists: Evaluating and interpreting complex and sometimes contradictory results at a time when so many news stories... rely on a fairly sophisticated understanding of science. That make…

Virtual reality pioneer Nonny de la Peña charts the future of VR journalism
www.theverge.com
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she and her team record real audio and motion capture data, then work it into a digital recreation of an event. It's an unusual technique that lets people not just see an event, but explore it.

Snapchat Debuts Political Campaign Show
www.wsj.com
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Snapchat on Thursday launched a new political campaign show on its “Discover” page... ‘Good Luck America’ is geared toward young viewers

21/03/2016
Want to Win on Snapchat? Try These Three Things — Marketing And Growth Hacking — Medium
mng.lincolnwdaniel.com

Here are three ways to step your game up right now.

21/03/2016
Best practices for product management in news organizations
www.americanpressinstitute.org
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News is a product... our news products must be good and targeted to succeed. They must know who their users are, what they need, how they need it, and deliver a satisfying experience. That is what a product manager does... thinking about what users ... need from the whole of that product; what their experience of it is like; how it could be more c…

21/03/2016
Central banks beat Bitcoin at own game with rival supercurrency
www.telegraph.co.uk

could pose a devastating threat to large tranches of the financial industry, and profoundly change the management of monetary policy... RSCoin would be a tool of state control, allowing the central bank to keep a tight grip on the money supply and respond to crises. It would erode the exorbitant privilege of commercial banks of creating money out …

21/03/2016
Facebook is letting publishers use Instant Articles to collect email newsletter signups - Digiday
digiday.com
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Email, for all the claims of it being dead, is critical for many publishers as a distribution (and marketing) channel they continue to control... Email newsletters have become an important part of publishers’ audience development strategies as a way to deepen their relationship with readers by providing an antidote to the endless stream of news in…

Geoffrey Hinton, the 'godfather' of deep learning, on AlphaGo
www.macleans.ca
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AI still can’t ... deal with natural language well enough, but it’s getting much better. And the way translation’s currently done will change because Google now has what promises to be a much better way to do machine translation.

Black Swan Politics
blog.semilshah.com
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the rise of Trump using language of how we talk about startups that become black swans.

21/03/2016
Visualizing a Trump Presidency—and the Grim Reality of American Politics
www.theatlantic.com
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The potential outcomes are bad for the party and its adherents—but even worse for the rest of America.

20/03/2016
Mobile content, language tech & communication strategy (Top3ics, 21 March)
mathewlowry.myhub.ai

The main Topics this time are language technology, mobile innovation and EU communications, with a few extras to catch-up since the last edition.

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