Curated Resource ( ? )
BBC Business aims to attract new audiences on social with 'news you can use'
my notes ( ? )
BBC Business Unit has been experimenting with 'news you can use', a concept which mimics tutorials and informational videos popular with YouTube viewers, in a bid to engage a wider audience on social media... Using just his mobile phone, Shaw is able to shoot videos quickly and easily, wherever he can grab the interviewees.
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The above notes were curated from the full post www.journalism.co.uk/news/the-bbc-is-attracting-new-audiences-on-social-media-with-news-you-can-use-/s2/a672290/?utm_source=API%20Need%20to%20Know%20newsletter&utm_campaign=360d321c09-Need_to_Know_September_9_20169_9_2016&utm_medium=email&utm_term=0_e3bf78af04-360d321c09-45795445.Related reading
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See also: Content Strategy , Social Media Strategy , Communications Tactics , Media