Great in-depth look at an email marketing success story. Resonating point: "Don't assume you know who your customers are until they've had a chance to show you." - What Startups Can Learn from Watsi’s Wildly Successful Email Campaign - First Round Review
"the future of marketing is screwed ... We're still taking legacy thinking and outdated value systems and applying them to this new world of innovation... all this amazing technology, all the data you can leverage ... Marketing becomes a true reflection of an always-on society by recognising that it’s not a department. Marketing is now a way of b…
"Yesterday’s campaign-driven projects with their long lead times, well defined scope and clearly delineated beginnings and ends are giving way to something more organic and continuous, something more fluid, even improvisational. But marketing organizations, by and large, are still organized around a campaign-driven cadence." - Content Marketers …
"Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. " "can" come off as crass?? Really? This is the crassest thing I can imagine. - This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets | Adweek
"Analyze what content performs best for any topic or competitor Find the key influencers to promote your content "
@digitaltonto on "Cargo Cult Marketers", who - despite the complexity of modern marketing - "offer a false solution ... a simple formula that explains everything." Greg goes into the psychology of this particular breed of marketers with great insight, charting how they come up with and fall in love with their own idea and then, subconsciously, on…
Jeff Bullas reminds me why I do EU communications - so I don’t waste my life producing this sort of sh*t, for these sorts of companies.
"Influencers come in many forms — celebrities, connectors, thought leaders, aggregators, CEOs and journalists — and need to be identified and targeted based on your vertical market. The following tools are avenues to help you define who you should target as an influencer through 2014 and beyond." - Influencer Marketing Tools That Will Power Yo…
"Marketers now have a very real option to bring the majority of their media agency work in-house. If agencies want to maintain relevance ... [they need to] break down the silos they’ve spent the last two-plus decades creating.... The silos will come down one way or another. Smart agencies will dismantle them by design; the rest will crumble under…
"Crafting the perfect pitch: Create a message, tailor it to your audience, and include a call to action. Journalists, bloggers, and other PR pros receive dozens of email pitches a day. To make your pitch stand out, take a page from movie marketers. They’re experts in capturing the audience’s attention in three minutes or less and leaving them on …
"Ektron does this as well, but with version 9, it has also baked in more native marketing functions like allowing for personas to be created based on attributes in a CRM or marketing automation system. What will a site look like to a current customer versus a partner, or a first time visitor versus someone who's closer to being ready to buy? Build…
"Now that content marketing is the hot marketing buzzword, what are the critical elements your content needs to rise above the noise to drive measurable business results? To help you, we surveyed 19 top content marketing experts to get their advice and here's what they say." Good stuff here. PS. Point 1: "Stop being amazing, and start being…
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