If you're a marketer, manager, developer, designer or writer wanting to up your UX writing game, then these guides are right up your alley.

How writing reframes our knowledge and drives our decisions. Our message is effectively drowning in a sea of organizational and semantic noise that is part and parcel of the product itself. how do we make this easier on the user? Nope… not empathy. Writing. Writing about anything presupposes some degree of understanding of the context.

"Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck

A good design process: How is someone navigating through it? How are these things co-located together? Which pages are we grouping together? Can people find them? ... less attached to the tone of voice and more interested in simplicity and utility ... more like an architect than a prose-writer, putting LEGO blocks together in the most useful w…