Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
novelty and newness of these teams has worn off... growing acceptance ... that these teams are useful tool in driving new practices ... Less clear... is whether these units can enable the deeper digital transformation... ~ two key pieces of the puzzle: ... creating common platforms to power governments services is key to digital transformation o…
marketing.prophet.com
research aims to capture the shifts and trends that are shaping modern digital transformation.... 5 Key Takeaways: - A successful digital transformation is an enterprise-wide effort that is best served by a leader with broad organizational purview... - Market pressures are the leading drivers ... - growing acknowledgment of the importance of …
hackernoon.com
internal mandate demanding that Amazon teams communicate with each other by exposing “their data and functionality through services interfaces.” ... Bezos had quietly refactored Amazon into a platform company.... information technology can’t be compared to the transition from steam engines to railroads or from telegraphs to telephones — technolog…
mathewlowry.myhub.ai
There’s no shortage of resources about Digital Transformation on my Hub, but ... I’m not sure I recommend all of them. This edition includes three I do
medium.com
An effective communications strategy must be connected to other strategies, usually managed by different departments. Reframing it as central to your organisation’s innovation strategy helps sidestep turf wars.
www.poynter.org
still ... publishing "dutiful, incremental pieces," ... designed to fill a daily print edition... dominated by long strings of text... a series of goals for areas including visual journalism, reader engagement, newsroom training and diversity... new content management system... build stories with visual elements and examine what the final produ…
www.briansolis.com
Where are companies at in their digital transformation efforts?... I define iteration as doing the same things better. Innovation is doing new things that unlocks new value for your customers. Only one of those can lead to disruption, which is doing new things over time that make the old things obsolete.
www.briansolis.com
We asked respondents to share the different types of challenges they face... changing company culture lead with 63% of respondents stating that it is an extremely significant to successfully lead digital transformation efforts toward fruition... executive support is key to sanctioning change and investing in it
medium.com
"A large part of corporate economic activity today is still designed to accomplish what high market transaction costs prevented earlier. But the world has changed... coordination can be performed without intermediaries with the help of new technologies. Digital transparency makes responsive coordination possible... Apps can now do what manag…
www.getlittlebird.com
"the C-Suite have optimized the supply chain, digitized marketing and communications, socialized customer care and service. Where else can they get a competitive advantage? Fundamentally changing the way they work, implementing change -- especially culture change -- faster and better, will be the source of competitive advantage going forward.... …
www.mckinsey.com
"By evaluating 18 practices related to digital strategy, capabilities, and culture, we have developed a single, simple metric for the digital maturity of a company... its Digital Quotient. This survey reveals a wide range of digital performance in today’s big corporations... a strong and adaptive culture can help make up for a lack of technica…
dionhinchcliffe.com
"the whole point of digital transformation is realizing that technology fundamentally changes how you do business in just about every way. It therefore poses very difficult questions to business and technology leaders: Who best should do our work today? Where does the value come from? What do these new ways of working actually look like? How c…
medium.com
"digital transformation... the application (or reapplication) of digital technologies and the restructuring of operations to better engage with customers, the company ecosystem, and the greater marketplace... We have rocketed into a new economy - a new era - where much of what we knew and relied upon ten years ago is being superseded by new ins…