Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
jerrymichalski.medium.com
Systems with Design from Trust: assume most (not all) people have good intent."initially feel counterintuitive, even risky...social: they rely on human relationships. appealing: once you wrap your head around them, you want more."The discomfort is a symptom of how today's default setting is mistrust: "we’ve internalized the ass…
communityroundtable.com
Online communities are uniquely suited to promote wide-scale inclusion because of their collaborative rather than directive structure—they reward members for their unique contributions instead of forcing compliance to a standard... don’t just assume ... [they] will immediately foster widespread inclusion... prioritize investment ... [to] institut…
medium.com
managers always have to balance the merits of teamwork... with the dangers of “groupthink”... Large groups are remarkably good, on average, at estimating such things as the number of beans in a jar or the weight of a prize calf. But that accuracy relies on the guesses being independent.... Modern communication methods mean that collaboration is mo…
www.melcrum.com
"the biggest impact on competitive advantage comes not from products, processes or technology, but empowered employees. And with the lines between Internal and External Communication becoming increasingly blurred, ensuring your people are engaged and empowered has never been more critical.... Leading Internal Communication teams are already bla…
www.linkedin.com
'Innovation' threaded its way through a lot of the resources added to my TumblrHub last week: from innovation-friendly management through to innovative Content Management Systems for tomorrow's newsmedia business models and personal productivity tools.
Think
innovation,
management,
community,
strategy,
internal communications,
culture,
hr,
open data,
newsletter,
employee engagement
egov20.wordpress.com
"I think companies such as Asana (which I love) will be the future of business consultancy. They will substitute the big consultancies leveraging big data, just like Coursera will displace traditional course providers by leveraging information on how people use training and using this information to design more effective training. Business consult…