Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
hackernoon.com
organic, authentic voices in the public debate — more than 99% of which are in favor of keeping net neutrality — are being drowned out by a chorus of spambots.
product.voxmedia.com
When a Vox Media Slack user sends a direct message to simbot specifying a seed article URL and a number of desired results, then the bot would return a ranked list of articles that are most similar in content to the article found in the provided URL. two main applications for the bot ... enable editors ... on social media... to discover related…
mathewlowry.myhub.ai
The main Topics this time are language technology, mobile innovation and EU communications, with a few extras to catch-up since the last edition.
medium.com
Just as you’re about to publish your draft, we’ll suggest a couple tags for you to use based on what you’ve writte... to increase the number of tagged posts on Medium, but also to help users discover the right tags to use... In our algorithm, we use what is called a nearest neighbors approach... to compare posts... representing posts as vector…
nytlabs.com
Facebook and Apple... have chosen to focus on a future that takes the shape of an article... largely developed in response to the constraints of print ... a great opportunity for news organizations themselves to rethink those assumptions... considering the time scales of our reporting in much more innovative ways. Information should accumulate …
mediacloud.org
Media Cloud... is an open source, open data platform that allows researchers to answer complex quantitative and qualitative questions about the content of online media... by collecting and analyzing the news stream of tens of thousands of online sources.... academic researchers, journalism critics, policy advocates, media scholars, and others c…
mathewlowry.myhub.ai
The last couple of years has seen a revival of the Art of the eNewsletter. I have found myself paying much more attention to enewsletters in my Inbox... than to the marketing junk gushing from social media
medium.com
Finally kicked Medium’s tyres. Result: an unfair comparison between my post originally on BlogActiv with a new version on Medium. Unfair because Medium is all about the content [and] I reduced the historical blah-blah... Medium’s editor is as good as they say, import post function worked like a dream.
moz.com
"Through applying semantic markup to our site, we've embedded an incredibly rich layer of meaningful data in our code.... but don't let the search engines have all the fun; we can use that data, too. By looking at the semantic markup on any given page, we can see what type of "entity" we're looking at ... and its attributes or properties. If we c…
www.niemanlab.org
More titbits from that internal NYT digital report: "There are about 14.7 million articles in the Times’ archives back to 1851 ... We can be both a daily newsletter and a library — offering news every day, as well as providing context, relevance and timeless works of journalism.” " - The leaked New York Times innovation report is one of the key d…
context.aksw.org
experimenting with this for the bloggingportal reboot