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Semantic Analytics: Track Performance of Structured Data

Semantic Analytics: Track Performance of Structured Data

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"Through applying semantic markup to our site, we've embedded an incredibly rich layer of meaningful data in our code.... but don't let the search engines have all the fun; we can use that data, too. By looking at the semantic markup on any given page, we can see what type of "entity" we're looking at ... and its attributes or properties. If we could gather that information and pump it into an analytics platform, we'd really have something great." - Semantic Analytics: How to Track Performance and ROI of Structured Data - Moz

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The above notes were curated from the full post moz.com/blog/semantic-analytics.

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