Overview: Online Strategy

The feature enables Medium users to volunteer to translate Medium stories into the language of their choice. Approved translators see a “Translate” button on Medium stories and clicking that button clones the post and seeds the clone with a Google translate version of the story in the language that they select. They then go in and make the Google …

f our e-mail inboxes can be kept relatively spam-free, why can’t machines automatically purge abusive messages from tweets or comments?... a way of representing the meaning of words as vectors with many dimensions... “word embedding,” allows semantics to be processed in a sophisticated way. For instance, even if a comment contains a string of word…

Here are some considerations if you are thinking of building a conversational product or weaponizing an existing product for the bot age.

some advice on how to best approach analytics in the newsroom, helping journalists improve the quality of their content, and a build larger, more engaged readership. Here are five key takeaways

the first article in a series on “The Mobile Publisher,” a look at how publishers are tackling challenges in the shift to mobile, from design to content to monetization... People may spend most of their mobile screen time on apps, but the vast majority of that time is spent on just five apps. Meantime, publishers that haven’t invested in mobile a…

Facebook is a weird beast that a lot of journalists still don't understand. That is because it has taken the definition of "news" back to the era before mass media even existed. Yet, as a business, it looks exactly like a mass-media company and competes aggressively for the same advertising budgets... Facebook's flirtation with journalism wasn't d…

Facebook Live videos will appear on many more News Feeds — regardless of whether users Like, Wow or Haha the content. Posts linking out of Facebook will need a lot more user interaction to get the extra eyeballs.

News Feed Changes Mean Brands Should Invest in Facebook People More Than Pages... The News Feed algorithm is a lagging indicator, not a leading one. It now properly reflects what study after study shows the public truly values: relationships... No organization will ever be on the same footing as peers... Invest in Facebook people, more so than p…

Gawker built a tool that pulls in the top 10 comment threads from its network of sites and displays them at the end of its Facebook Instant Articles... [and] Accelerated Mobile Pages... It’s not possible to comment straight on the Instant Article; people who want to add to the discussion have to log in on Gawker’s own sites. Disqus supports Googl…

Today, we’re announcing an update to News Feed that helps you see more posts from your friends and family.

“I am actively searching through Facebook for people celebrating the Brexit leave victory,” ... to no avail. He called on his friends in the technology industry to act on this ‘echo-chamber problem’.... Why are they making the demand of social media companies — and not news organisations?...how we see technology now: both as something separate fro…

In April, Medium rolled out a suite of new tools for publishers, and began giving a beta group the option to make revenue from the platform as well. I spoke with five of these publishers ...

How do you make analytics interesting and useful for a newsroom?... When the Missourian was able to integrate the new digital analytics platform Parse.ly into its analytics reporting, we saw an opportunity to make significant changes to the report going to the newsroom every week.

Post’s website and mobile apps are a pleasure to use; the apps have been designed to serve different audiences depending on whether they are traditional Post readers or are instead interested in a more viral product offered at a lower price and that omits local news.... Bandito allows editors to publish articles with up to five different headlines…

Some 63% of marketers plan to increase their native advertising budgets this year... The Times launched its "T Brand Studio".. in 2014... has created more than 100 campaigns for more than 50 brands.. generated around $35.7 million. Meanwhile, BuzzFeed, which only sells native ads, generated revenue of $100 million in 2014, while Media Week estima…

The Atlantic expects native campaigns to drive 70 percent of its ad revenue this year, up from 60 percent in 2015... the NYTimes’ branded content division, T Brand Studio, now includes 70 staffers and will “deliver more than $50 million in revenue this year,” up from an estimated $35 million in 2014

Distro lets anyone transform an HTML article into the format mandated by one of the various platforms.

websites that support Chrome push notifications can send out updates that look and feel like regular app updates even if the Chrome browser isn't currently active on an Android device.. it requires an HTML5 feature called a Service Worker ... notifications will work on desktop and on Android, but not on iOS.... it will be up to web developers to …

well-known for its data-visualizations — half of the 60 daily articles published contain charts — and on May 10, it officially took the wrapper off Atlas, so anyone can sign up and create their own graphs.

When people watch a live video after the fact, the engagement graph provides a valuable signal that can help people explore the video and easily identify highlights that they may find engaging...the engagement graph could push broadcasters to pepper their streams with moments of delight...

The candidate for the far-right Freedom Party in Austria lost the country’s cliffhanger presidential election on Monday by the slimmest of margins. Still, it was an example of the electoral gains made by right-wing parties in a growing number of European countries

Publishers can get all the benefits of the mobile web with all the functionality of mobile apps thanks to Progressive Web Apps... Here’s a primer: - build a mobile website that can perform super-fast and behave just like an app... lets people interact with it like an app without the hassle of downloading it. - can load on a number of browsers an…

This isn’t the first time I’ve covered the impact of social media on news; technologies like augmented reality; and the impact of both on society. It is the first time these Top3ics have meshed so perfectly in one month.

Do we want Facebook to act as a news site? It certainly never started out that way... it actively didn’t want to be impartial — it wanted to be personalized.... Facebook doesn’t care one way or the other, as long as people see what they want. Yet we, as users, made Facebook into a news source...Facebook turned to curation, fueled in part by humans…

To demonstrate how reality may differ for different Facebook users, The Wall Street Journal created two feeds, one “blue” and the other “red.” If a source appears in the red feed, a majority of the articles shared from the source were classified as “very conservatively aligned” in a large 2015 Facebook study. For the blue feed, a majority of each …

There is no such thing as neutrality when it comes to media. That has long been a fiction... It’s also dangerous to assume that the “solution” is to make sure that “both” sides of an argument are heard equally... It is even more dangerous, however, to think that relying more on algorithms will remove this bias.Recognizing bias and enabling process…

Here is an overview of how Trending Topics works:

Instead of trying to bludgeon online companies to conform to some opaque standard of objectivity, we need to shift towards more fruitful endeavors... none of the outlets mentioned by name... are particularly well known news institutions... the underlying bias might not be based on institutional outlook, but an internal pressure to cite sources wit…

A year ago today, Facebook introduced Instant Articles... people are 20 percent more likely to read Instant Articles, which are accompanied by a lighting bolt icon in the feed, and 30 percent more likely to share them with friends...70 percent less likely to bounce... 30 percent more likely to share ...tests with some publishers where we help them…

Facebook’s reputation for neutrality took a major hit...not all of the examples cited by the employee indicate journalistic malpractice. Curators were told to not “trend” a story if only Newsmax or Breitbart... reported it. This is just good editorial guidance: Breitbart and Newsmax have a reputation for playing fast and loose with xenophobia and …