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New York Times on importance of branded content and international ad sales

Like storytelling , nytimes , native advertising , mobile , ea , experience

Curated: 20/06/2016 from uk.businessinsider.com/new-york-times-on-importance-of-branded-content-and-international-ad-sales-2015-10?r=US&IR=T

my notes ( ? )

Some 63% of marketers plan to increase their native advertising budgets this year... The Times launched its "T Brand Studio".. in 2014... has created more than 100 campaigns for more than 50 brands.. generated around $35.7 million. Meanwhile, BuzzFeed, which only sells native ads, generated revenue of $100 million in 2014, while Media Week estimated The Guardian's branded content studio Guardian Labs was on course to generate $22.8 million last year ...
T Brand Studio opened a division in London... T Brand Studio's pitch to all advertisers is "storymining"... because "The New York Times [staff] are the best storytellers on earth."... The T Brand Studio wants to create "experiences" for mobile, not just articles.... interactive articles, created with a "mobile-first" mindset
a new mobile advertising solution called "Mobile Moments" ... references how a reader picking up their phone to read the news at 7am has a totally different mindset

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The above notes were curated from the full post uk.businessinsider.com/new-york-times-on-importance-of-branded-content-and-international-ad-sales-2015-10?r=US&IR=T.

New York Times on importance of branded content and international ad sales

my notes ( ? )

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