5 things publishers can learn from how Jeff Bezos is running The Washington Post » Nieman Journalism Lab

Post’s website and mobile apps are a pleasure to use; the apps have been designed to serve different audiences depending on whether they are traditional Post readers or are instead interested in a more viral product offered at a lower price and that omits local news.

... Bandito allows editors to publish articles with up to five different headlines, photos and story treatments, with an algorithm deciding which one readers find the most engaging. Loxodo includes tools that allow Prakash to track what he and Bezos call “lead measures” — how readers perceive the quality of Post journalism compared to that offered by other news organizations, as well as the speed, quality and quantity of mobile alerts...
“I would love it if the platform we built for the Post was powering a lot of other media organizations... break down the silos for content-sharing, a lot of the silos for analytics, for personalization. The larger the scale the better you can do in some of those scenarios"... eventually lead to a ecosystem of daily newspapers across the country with the Post in the lead.
“barbell” approach. At one end is the customer-engagement funnel ... At the other end is Facebook and other forms of distributed media... move readers from one side of the barbell to the other. For instance, people who read Post articles on Facebook receive offers to subscribe to one of the Post’s 60 newsletters... employ sophisticated algorithms to determine which newsletters might strike your interests.