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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Listen & Learn: how to absorb podcast knowledge (Top3Pods, September 2017)
mathewlowry.myhub.ai

This edition focuses on getting the most out of podcasts and so includes a new tweak to my personal content strategy.

Think algorithm, psychology, productivity, ai, cognitive, podcast, top3pods, honesty, newsletter, personal, yanss
21/09/2017
Backfire effect and Brexit (Top3ics, May 2017)
mathewlowry.myhub.ai

I’ve been meaning to blog about the ‘backfire effect’ cognitive bias since first coming across it last December. It went to the top of my ToBlog list thanks to a little serendipity...

Think psychology, cognitive, backfire effect, filter bubble, identity, science communication, newsletter, yanss
20/05/2017
Psychology: One topic, three angles (Top3ics, Feb 2)
mathewlowry.myhub.ai
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Yet another variation on the Top3ics format: exploring three facets of one topic, highlighting one outstanding resource (plus a few extra links) for each.  Today’s theme... psychology

Think psychology, productivity, design, cognitive, trump, newsletter
02/02/2017
I read almost 50 articles on Fake News so you don’t have to (Topics, Dec 15; updated)
mathewlowry.myhub.ai
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A work in progress from an upcoming eponymous post. Another experiment with the enewsletter format: some initial thoughts on this seemingly intractable problem, with some of the source materials I’m studying.

Think algorithm, psychology, facebook, news, filter bubble, identity, cambridge analytica, disinformation, newsletter
15/12/2016
Nurture your mind (Top3ics, Nov 18)
mathewlowry.myhub.ai

Let’s take a break from the Donald, Facebook and the end of democracy, and try to focus on what’s important.

Think psychology, productivity, content strategy, curation, gtd, mindfulness, newsletter, personal
19/11/2016
Productivity, innovation, community & more (Top3ics, 1 Dec)
mathewlowry.myhub.ai
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Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

Think psychology, productivity, innovation, community, addiction, instagram, communications, gtd, longform, disruption, authenticity, newsletter
02/12/2015

Relevant Overviews

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