Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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In the US, radio began as a free-market free-for-all. More than five hundred radio stations sprang up in less than a decade to explore the possibilities... 40 percent were noncommercial... network of interlinked stations playing local and national content supported by local and national advertising, became dominant players...Soviet Union... ideolo…
the capacity to spread ideas ... no longer limited by access to expensive... infrastructure. It’s limited instead by one’s ability to garner and distribute attention. And right now, the flow of the world’s attention is structured... by just a few digital platforms:... tincreasingly stand in for the public sphere itself... at their core... They’re …
EurActiv.com is opening one of its media innovations to other media interested in increasing competitiveness through translated syndication. (Update, 31/3/16: this project was covered, among many other things, in an interview with professional EU interpreter Alexander Drechsel in his podcast Demos ex machina? Multilingual communication with Mathew…
The afternoon session at Future Media Lab 2016 showed that while European media are warming to the idea of using advanced language technologies to share content across borders, their audiences are already well ahead of them.
With independent journalism increasingly looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move than propaganda and brochureware
An array of sophisticated language technologies could help ideas flow across EU borders, link national conversations together and support the EU Online Public Sphere - the demos the EU needs. But BloggingPortal is unlikely to feature them. [update (17/5/15): I finally decided to kick Medium's tyres by reposting this there, with less history. …
Is primetime TV advertising the right way to connect citizens to the EU?
If you care about EU democracy you need to care about European media, particularly as the upcoming US media invasion gets underway. They'll be pushing on an open door when they get to Brussels.
As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".
Well, plus ca change - absolutely none of the things some BloggingPortal editors said we'd do after our meeting in January have been done, apart from our own posts and what Stefan did, which is ironic given that he told us he had no time to do anything.
Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.
Last Thursday I finally caught up with Eric Maurice of PressEurop, which recently had its plug pulled by the EC following their decision to cancel its renewal tender some weeks after publishing it.
This video is aimed at developers interested in combining machine translation, automatic semantic analysis, human curation, faceted and federated search, and social media to create a machine-assisted multilingual longform content curation engine.
Gratifyingly, the preview of the Hashtag Europe wireframes seemed to do the job, and allow people to understand just what this tool could do...
Pour le Journée Européenne du blogging multilingue, a video of one minute (waltz) length sur the bloggingportal.eu reboot, avec une "first look" à les wireframes et pas un mot dans mon accent francais de vache espagnol.
Data from bloggingportal.eu, extracted by BrusselsBlogger, gives some idea of the dominance of English as a blogging language on EU policy.
Some of the comments to my initial post showed me that I have to show, not tell, what I mean when I refer to technologies like semantic analysis and faceted search. So, a quick video about faceted search and the role it could play in helping people find opinions and ideas on EU policy via a rebooted BloggingPortal.
I received a couple of interesting reactions to the post about rebooting BloggingPortal, but as some of them were by email I decided to reply in FAQAO (Frequently Asked Questions And Objections) format, which I just invented, in case others have the same questions.
"and the idea was to get academic expertise and research into the broader public conversation."
I've finally gotten around to updating my avatars here and there to show my support to Benoit Poelevoorde's call earlier this year to stop shaving. Why? And why won't it help solve Belgium's political crisis? And what's this got to do with Europe? I don't tend to write much about Belgian affairs ...
The lack of specialists in EU-oriented blogs is impeding the development of the European online public space.
That's right - curation. Now officially Web2.0-buzzword-of-the-month (not quite sure which one).
So the debate about the Euroblogosphere, or the Eurosphere, or the European Public Sphere, or web2eu, or the European online public space, of whatever-we-call-it-next-week, has sparked again into life, like a Frankensteinian monster with dodgy spark plugs screwed into the base of its neck.
PR firm interns posting fake reviews about iPhone apps for their clients. Ghost blogging and tweeting by just about everyone, including thought-leaders in social media. Bloggers not disclosing sponsorship. It's just a matter of time before someone poisons the well for EU social media.
Over on Nosemonkey's blog, in yet another debate on the pros and cons of EU membership, Insideur is of the opinion that there is a real gap in the market, that Open Europe has sought but failed to fill, for serious, informed, and therefore constructive criticism of the EU
Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations
Quite a few people look at me in quite a puzzled way when I mention how the techniques and approaches of online community management 'may have something to offer' the EU in terms of communications, but that this may require 'a change in mentality'. When they look like that, I say "You know, something along the lines of the…
Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.
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