Overview: Social Web

"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…

In 2009 some folks said Twitter would kill blogging. Six years later, longform is flourishing.... What caused this resurgence of writing?... Getting Smart frames and manages thought leadership campaigns. These transmedia initiatives start as a blog series across three or four platforms... amplified by podcasts, infographics and social media; su…

While possibly a bit naive regarding Facebook's motivation for crucifying organic reach, some good points here: "- Talking doesn’t equal connecting: It seems that many brands take their audience for granted. Liking a page doesn’t always imply interest. ... - Paid reach won’t substitute for great storytelling: While paid reach might get more visib…

Good intro to the maths of virality, and why Upworthy's best friend will kill them eventually: " As a result, there’s a direct feedback loop between C and FBT [Facebook Throttle - the % of friends who will see a user's FB share]: the higher your clickbaitiness (C), the less that Facebook will throttle you, and the more likely that your articles w…

"Basically, your business blog should provide prospective customers another tool to research your industry, company, products, and services without giving them a hard sell. "