Overview: Social Web

I quite enjoyed the experience of reposting to Medium, and really like how Medium is evolving as a platform, particularly how they are… … re-imagining comments with Highlight, Comment & Respond… these three interactive features echo the ‘nibble, bite, meal’ content model, but in the other direction, from you back to the community.  -  The Nibbl…

"...after this Spring’s most recent NewsFeed algorithm updates is that Facebook Pages—the ones used by businesses—are generating appalling user engagement rates... work-arounds ... mostly involve investing even more resources into Facebook ... more money devoted to advertising to fans brands have already paid to acquire in the first place." …

"Now we in journalism get to stand back and see technology titans jump over each other to bring benefits to news. But we’d best not stand back too far. We journalists and publishers must collaborate with the platforms as we demand that they collaborate with us. And as they teach us about technology, we must teach them about journalism." - Playi…

Finally kicked Medium’s tyres. Result: an unfair comparison between my post originally on BlogActiv with a new version on Medium. Unfair because Medium is all about the content [and] I reduced the historical blah-blah... Medium’s editor is as good as they say, import post function worked like a dream.

A thoughtful addition to the neverending "is blogging dead?" debate: "According to the definition, blogging is "regularly adding or updating a blog". But that definition was created in 1997 and no one has bothered to change it. I propose the following: "Blogging is the act of sharing ones ideas, likes, opinions, and/or experiences, via pro…

LinkedIn generated the highest visitor-to-lead conversion rates compared to Facebook and Twitter, where leads were almost three times higher to convert than Facebook or Twitter. To perform this analysis, we collected one of the largest datasets of top performing long-form content across the LinkedIn Pulse network. This is what we found.... .…

the social network will share analytics, and Instant Articles is compatible with audience measurement and attribution tools... won't receive preferential treatment from Facebook's News Feed sorting algorithm... Facebook will parse HTML and RSS to display articles with fonts, layouts, and formats ... also providing vivid media options like embe…

I’ve broken down all of the major algorithm changes that have occurred over the past 2 years... Read on for your ultimate guide to Facebook news feed changes... - The Ultimate Guide to Facebook News Feed Changes... and How They Impact YOU!

"usually, researchers are at a pains to highlight their findings. This one buries them as deep as it could, using a mix of convoluted language and irrelevant comparisons... this study is not about all of Facebook users, despite language ... that’s quite misleading: “Finally, we conclusively establish that on average in the context of Facebook…”…

Great takedown of the flaws and bad framing of the Facebook filter bubble study in Science: "Alarm bells are ringing for me. The tobacco industry might once have funded a study that says that smoking is less dangerous than coal mining, but here we have a study about coal miners smoking... the article’s strange comparison between “individual…

FiltreBubble author on Facebook's study in Science: "Facebook’s data science team has put part of the “filter bubble” theory to the test ... Upshot: here is a real and scientifically significant “filter bubble effect” — the Facebook news feed algorithm in particular will tend to amplify news that your political compadres favor... For self-de…

Google, eight major publishers across Europe, and a couple of trade organizations are forming a partnership ... an alliance born out of desperation on the part of publishers and opportunity on the part of technology companies... the largest news and information companies in the world will be formed out of a hybrid of these current entities... …

"Google announced a new partnership with several publishers on Tuesday. ...The Digital News Initiative.... I’m a huge fan of this idea. Contributoria (an open journalism network) and Swarmize (a data journalism platform) wouldn’t exist today without it.

Google promised a €150 million fund to promote platform and product digital news innovation, working with eight top European publishers... Europe is the squeaky wheel that Google decided to grease, with a sum that sounds large to cash-starved news publishers but is a pittance to Mountain View. It's 0.001% of Google's $14.4 billion profit in 201…

Business-focused, but a lot of clear thinking for government communicators as well. Particularly like: "Certainly we have more conversations with more people but is that a sign of success? ... Until social media marketers get over themselves, and businesses start to integrate online conversations – and the tools and people that manage them …

"Now Sandberg is skewing younger. On Friday, Facebook announced a partnership with LinkedIn, LeanIn.org and the Anita Borg Institute to form Circles aimed at women studying computer science or engineering."

"Les Echos 360 is separate from our flagship site LesEchos.fr, the digital version of the French business daily Les Echos... it is an aggregation and filtering system ... the kernel from which many digital products and extensions we have in mind will spring... we need to be the very core of business information... Readers trust the content we pro…

"3M – the company that makes Ace bandages, Scotchgard, and Post-it notes... is succeeding on Twitter.... This is not Beyonce or Lady Gaga. 3M is not political. There are no professional NBA employees employed by the company... And yet 121,000 people follow it. " - Boring Brands Can Crush Social Media...And 5 Other Things You Can Learn From 3M -…

"the most crucial element of Facebook’s new power: the right to chose between the free expression of ideas or to instead impose censorship when it deems content unworthy... How will its algorithms handle stories posted directly to Facebook that question Facebook’s monopoly status? ... If the Washington Post posted its PRISM story about collusion …

"Bloggers aren’t journalists or employees – they’re independent souls who have built a following by keeping their readers interested, amused and engaged. They don’t like to be controlled or deceived, and they definitely don’t like you to waste their time. Forgetting this will get you into trouble" - 6 Do's And Don'ts Of Blogger Outreach

"... suggests articles to its users ... and then lets users schedule and share those links across LinkedIn and Twitter... [aimed at] marketing professionals... with story suggestions letting them stay active even when they have no links of their own to share, and analytics ... create specific topic areas to track ... also coopting a company’s la…

"In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.... We’ve been scouring the web to find ... all the tactics, new additions and post types you need to know today."

"Facebook is ... aiming to be the Internet equivalent of a broadband provider — providing the means by which all media is published and accessed. Here’s what brands and publishers need to know ... - Facebook urging publishers to post their articles and videos directly to Facebook... - For publishers that use Facebook for their comments sections,…

"Interested in checking EU content on Twitter, Facebook and the rest? Use this search tool to find social media accounts with EU input." - EUROPA – Social networks and the EU

"Skeptics are howling that this is a Faustian bargain—that the media are mortgaging their long-term futures for short-term gain... Facebook has presented the news media with a collective-action problem. News sites aren’t blind.... if they could all get together and decide, as a group, what to do about Facebook, no doubt they’d think long and hard…

"The problem is that Facebook controls what you see and when. If it becomes the primary way to consume news and watch videos, what happens when a news story is controversial about the company itself? Or isn’t within its content guidelines (like pornography)? You’ll be receiving a filtered version of the internet that’s controlled by one company."

"The New York Times is preparing to plant a taproot right inside the highly walled garden that is Facebook." - Memo To Publishers: Watch Where You Put That Taproot… — Medium

"the idea of distributed content argues that publishers should be more comfortable putting their content on platforms they don’t control. But Facebook isn’t just another platform. It’s dominant in a way no other platform is... the sort of decision that one might look back on in a few years as the moment you got swindled" - Facebook wants to be t…

"A Content Marketing Roadmap (CMR) is a strategy and game plan for content production and publication, usually for a three-month period. Its purpose is to take the guesswork out of blogging and lead generation and to, with every piece of content written and published, be working toward a goal." - What is a Content Marketing Roadmap? | Amanda Shaw…

"Images with text over them ... do make a post more enticing to your followers or friends... Buffer's Pablo, which creates these images, out of beta." - Buffer Officially Launches its Image Creation Tool Pablo