Overview: Communications Tactics

for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

“So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,”

Since Facebook made its livestreaming feature widely available earlier this year, publishers have been experimenting with on-the-spot video in a variety of ways... we are starting a series of in-depth articles chronicling their experiments IBTimes UK has been working on three different live video formats: Q&As; with columnists and reporters, panel…

The Atlantic expects native campaigns to drive 70 percent of its ad revenue this year, up from 60 percent in 2015... the NYTimes’ branded content division, T Brand Studio, now includes 70 staffers and will “deliver more than $50 million in revenue this year,” up from an estimated $35 million in 2014

Media companies are ‘broadcasting’ pre-recorded clips use the social network’s new feature... does not recommend streaming pre-recorded content... a strength of the feature is the ability for on-camera hosts to interact with viewers in real time... After they are streamed, Facebook Live videos function as normal Facebook videos.

Email, for all the claims of it being dead, is critical for many publishers as a distribution (and marketing) channel they continue to control... Email newsletters have become an important part of publishers’ audience development strategies as a way to deepen their relationship with readers by providing an antidote to the endless stream of news in…

Axel Springer, wary of being overly dependent on third-party platforms for traffic... fighting back by launching its own news aggregator platform... now has around 1,200 publishers on board ... Digiday spoke with Würtenberger, CEO of Upday, about using humans and algorithms for news sourcing, creating a platform for publishers and banning ad block…

Gawker Media CEO Nick Denton was an extreme skeptic of publishers relying too heavily on Facebook. Now he's ... “all in” on publishing directly to Facebook with its Instant Articles program, a backtracking on Denton’s well-publicized lament that publishers are too reliant on platforms...Facebook, with its deep pool of accurate user data, can help …

for anyone outside Facebook’s Partner Publisher network, the new feature can be somewhat confusing.

I feel reasonably confident that within the next 6–12 months, you will only see Instant Articles in the mobile newsfeed. Why? Because they are better... they will eventually be available on all Facebook environments. There is seemingly nothing stopping Facebook from rolling out a full front-end to the product so writers can produce directly in …

the social network will share analytics, and Instant Articles is compatible with audience measurement and attribution tools... won't receive preferential treatment from Facebook's News Feed sorting algorithm... Facebook will parse HTML and RSS to display articles with fonts, layouts, and formats ... also providing vivid media options like embe…

"Facebook is ... aiming to be the Internet equivalent of a broadband provider — providing the means by which all media is published and accessed. Here’s what brands and publishers need to know ... - Facebook urging publishers to post their articles and videos directly to Facebook... - For publishers that use Facebook for their comments sections,…

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".