Coda Story, focused on deep dives around single themes, is now tackling a “post-truth” Eurasia
www.niemanlab.org

We have ideas for sponsored Codas, that are of interest to specific groups.

'Dat cheeeeeeeze': How publishers from the HuffPost to The New York Times are using Instagram Stories
digiday.com
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three days after Instagram debuted Stories... publishers of every stripe have pounced on the opportunity to show off some more off-beat storytelling sensibilities.

27/08/2016
Finding Peace in the Kingdom with Publishers and Platforms
medium.com
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Google formed its Digital News Initiative... €150-million innovation fund, though I see that more as a blackmail pot than as a strategic benefit to a struggling industry: bags of coins tossed to drowning journalists.

30/07/2016
Facebook is *really* boosting Live videos – Poynter
www.poynter.org
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Facebook Live videos will appear on many more News Feeds — regardless of whether users Like, Wow or Haha the content. Posts linking out of Facebook will need a lot more user interaction to get the extra eyeballs.

06/07/2016
Can Politico replace Mike Allen at ‘Playbook’?
www.washingtonpost.com

Allen tucked favorable mentions of prominent “Playbook” sponsors into his editorial offerings... a State Department official essentially ghost-wrote an item for “Playbook.”The skinny: Mike Allen ran a press-release mill for vested interests in Washington... a weekly sponsorship for the newsletter falls somewhere between $50,000 and $60,000... Ev…

5 things publishers can learn from how Jeff Bezos is running The Washington Post » Nieman Journalism Lab
www.niemanlab.org

Post’s website and mobile apps are a pleasure to use; the apps have been designed to serve different audiences depending on whether they are traditional Post readers or are instead interested in a more viral product offered at a lower price and that omits local news.... Bandito allows editors to publish articles with up to five different headlines…

New York Times on importance of branded content and international ad sales
uk.businessinsider.com
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Some 63% of marketers plan to increase their native advertising budgets this year... The Times launched its "T Brand Studio".. in 2014... has created more than 100 campaigns for more than 50 brands.. generated around $35.7 million. Meanwhile, BuzzFeed, which only sells native ads, generated revenue of $100 million in 2014, while Media Week estima…

The Washington Post and The Atlantic start running sponsored content on Facebook Instant Articles » Nieman Journalism Lab
www.niemanlab.org

The Atlantic expects native campaigns to drive 70 percent of its ad revenue this year, up from 60 percent in 2015... the NYTimes’ branded content division, T Brand Studio, now includes 70 staffers and will “deliver more than $50 million in revenue this year,” up from an estimated $35 million in 2014

The Washington Post begins global expansion of Opinions
www.washingtonpost.com

The Washington Post introduces its new Global Opinions section which greatly expands The Post’s mix of viewpoints by adding contributing columnists and fresh voices from major regions across the world. The initiative first launches in Europe... expert commentary, editorials and op-eds from writers in the region as well as interviews with world lea…

20/06/2016
The Washington Post is dabbling in translations to reach a growing non-English speaking audience » Nieman Journalism Lab
www.niemanlab.org

includes translating political explainers as "part of our attempt to reach new readers who are interested in American politics — but perhaps don't speak English... "We were convinced that there is a need for translated articles, but we hadn't hit on the right formulation in terms of how to get a professionalized translation that's turned around qu…

Online video publishers: you just might make some money if you follow these 7 steps
www.themediabriefing.com

media companies, from the Telegraph to Bloomberg, have spent serious money pushing their video products... the path to monetisation is still not clear: the cost of creating content is high, and business models involving adverts are being affected by adblocking and falling rates (cpm's)... if you are going to attempt to make money from video, succ…

07/06/2016
Post-paywall, The Sun eyes distributed video on platforms
digiday.com
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“In five years time, I want News U.K. — The Sun and The Times — to be as well known for its video content as for its newspapers” ... 70 percent of The Sun’s articles have some video component... a main driver for the video verticals is to appeal to advertisers and brands who want to sponsor videos... It will continue posting several Live videos a…

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