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Hick's law and user experience - the more choice, the longer to make a decision
uxdesign.cc
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Choice seems appealing. But choice overload means we need longer to make decisions. Too long and people will abandon the task and look elsewhere.

‘Fluent’ words more trustworthy, believable
www.wyliecomm.com
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Choose ‘fluent’ words - short, simple, easy-to-pronounce terms

6 tips for crafting list articles, blog post
www.wyliecomm.com
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Online writing - use more lists, use them bullets, use this template. "People love listicles. Lists get attention, reach skimmers and scanners, get remembered and shared."

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