Digital transformation is an over-used, over-abused term. Here’s what it means to me.
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
3rd of my posts for Chatbots Magazine: Chatbots allow governments and other public bodies to provide citizens highly customised content and services. And invade their privacy. Citizens deserve better choices.
What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.
In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me
" Engaging employees internally has a direct impact on how the company is perceived externally. While the term employee engagement (or any of its variations) don't appear in the report, it's clear that combining social media with good management practices produces more engaged employees who have a direct impact on how the outside world views the o…
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