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Overview: Digital Transformation

Digital transformation is an over-used, over-abused term. Here’s what it means to me.

From many strategies ...

In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:

  • Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
  • Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
  • Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
  • External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
  • Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?

... to one strategy: build an internal innovation community

How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.

everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes

The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.

From Strategy to Implementation

Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:

  • change rolls out with the new features, tools and processes,
  • these are developed with your staff, not foisted upon them.

I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.

More services: start with Communication strategy.

Relevant resources

Contextual Intelligence
hbr.org
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Excellent intro to "Contextual intelligence: the ability to understand the limits of our knowledge and to adapt that knowledge to an environment different from the one in which it was developed. ... The most difficult work is often the “soft” work of adjusting mental models, learning to differentiate between universal principles and their specifi…

"Bitcon's Mozilla": Building sidechains on the blockchain
www.technologyreview.com
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"Blockstream is working on technology ... to secure other kinds of assets, such as contracts or ownership of stock.... building on top of it using what are known as “sidechains.”... Blockstream has developed a way to safely move bitcoins back and forth between the blockchain and sidechains in order to add new functionality to Bitcoin transactions…

The Synchronized Organization
www.digitaltonto.com
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"research into network science has begun to shed light on how synchronization happens and how we can make our enterprises function more effectively.... Great overview. Of particular interest to I-Labs: - "research helps explain why it is so hard for enterprises to adapt to new challenges... leaders need to treat new initiatives not as mere organi…

Menus vs. Search: Answered(?)
www.enterprisestrategies.com

"With 95% confidence we conclude that an increase in ranking “the intranet search helps me find the information I need” results in a higher valuation of the respondents intranet as a whole. The impact for the same question related to menus was statistically insignificant." Not quite the deathknell for information architects and resellers of stic…

GE's FastWorks: agile product design & manufacture
hbr.org
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GE's FastWorks is "a framework for entrepreneurs, building on “The Lean Startup” ... an approach to developing new products that came out of “Agile” software development... It’s now being tried in manufacturing since GE and others believe that rapid learning cycles with customers will reduce the risk that you build something you can’t sell." Star…

What Frugal Innovators Do
hbr.org
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"Frugal innovation is more than a strategy. It denotes a new frame of mind: one that sees resource constraints not as a liability but as an opportunity — and one that favors agility over efficiency. Frugal organizations ... create good-quality solutions that deliver the greatest value to customers at the lowest cost... we have gleaned five valuab…

17/12/2014
Smart Contracts & Factum Law
bitcoinmagazine.com
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"a smart contract is a contract that enforces itself. ... a computer program that can be run on hardware which automatically executes those conditions." Good intro to what can - and can't - happen once you have bitcoins. - DAOs Are Not Scary, Part 1: Self-Enforcing Contracts And Factum Law – Bitcoin Magazine

Is 'digital native' government possible?
mathewlowry.myhub.ai

An interview with Jim Bankoff, who just raised another raised $46.5 million in funding for Vox Media ("the fastest growing Web brand of 2014"), caught my eye.

How to explain Bitcoin to your grandmother
suitpossum.blogspot.co.uk

Does what it says on the box.

15/12/2014
The politics of the Bitcoin blockchain
furtherfield.org
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"The core innovation of Bitcoin is not going away, and it is deeper than currency. What has been introduced to the world is a method to create decentralised peer-validated time-stamped ledgers. That is a fancy way of saying it is a method for bypassing the use of centralised officials in recording stuff. Such officials are pervasive in society..…

15/12/2014
Bootstrapping A Decentralized Autonomous Corporation
bitcoinmagazine.com
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"even if we still need human beings to perform certain specialized tasks, can we remove the management from the equation instead?... ... encode the mission statement into code... an inviolable contract that generates revenue, pays people to perform some function, and finds hardware for itself to run on, all without any need for top-down human di…

15/12/2014
2014 is going to go down as Bitcoin’s most important year
medium.com
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"We made the transition from dark web to daylight, venture capitalists started their stampede into digital currency businesses, governments worldwide gave the industry’s start-ups tacit approval, A+ executives joined the fray to build more of Bitcoin’s core infrastructure, we collectively answered some of the critics’ most pressing questions ... a…

15/12/2014
Intranet redesign, Phase 2: information architecture & content audit
intranetdiary.co.uk
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Great article on improving intranet UX, and useful inspiration for any website manager: "During the online cardsorting sessions I covered over 1000 content items and got nearly 36,000 individual responses. The first batch ... designed to elicit our main navigation labels. Subsequent tests then checked that the chosen names would suit all the intr…

Intranets Reimagined: Breaking down "Intranet Look"
www.enterprisestrategies.com

"we’ve applied econometric principles to the results of over 200 intranet surveys and… statistically pinpointed which intranet attributes most impact a user’s perception of their intranet. This first post... showing what employees prefer to look and find when they view their company’s intranet." Some surprising results, For example, although I'…

Making Work As Natural As Play
www.linkedin.com

" What was simply needed was to tweak the ‘rules of the game’ and to incentivize the right people so as to drive the right behaviors. In other words, by turning a predictable work process that had always led to the corresponding predictable sub-optimal outcomes into something fresh that talked to people’s EQ, we managed to make ‘work as natural as…

Leading Interactive Expeditions
features.knightfoundation.org

A fun interactive setting out the 'ideal team & process' required for building interactives. Rarely seen in real life, sadly. - One Approach Leading Interactive Expeditions: Eric Cade Schoenborn | Creative Director | Knight Foundation

Introducing ethereum
www.ethereum.org
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"Ethereum is a platform and a programming language that makes it possible for any developer to build and publish next-generation distributed applications.... Ethereum can be used to codify, decentralize, secure and trade just about anything: voting, domain names, financial exchanges, crowdfunding, company governance, contracts and agreements of …

06/12/2014
Slack lets bosses read your messages
www.theverge.com
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"companies that subscribe to the Plus plan will be able to request every message that employees have sent on the service from that point forward, including direct messages to coworkers and a history of any changes you made to your messages." - Slack alters privacy policy to let bosses read your messages | The Verge

06/12/2014
A bold guess
medium.com
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"The diagram below is an early concept illustration of the Independent Digital Music Market which now forms the basis of the Bittunes platform & Android application currently in Open Beta in the Bittunes Google+ community. This project, which had been put on ice in late 2006, was restarted in April 2013 when Bitcoin began to ‘cross the chasm’,"

05/12/2014
edgelogic | collective intelligence applied
www.edgelogic.net

"From Bitcoin Blockchain technologies to advances in mesh networks connecting devices together to create new people powered communication systems... to new understandings of 'emergent semantics' processes at work in folksonomies and massive user generated data sets powering new forms of search and discovery systems... 'Edge Pri…

Chief Innovation Officers: Why? What? How?
hbr.org
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"businesses ... can, without realizing it, generate an environment hostile to innovation... frontline business units... are optimized to relatively short-term goals that are anchored in what they are currently doing or selling rather than in what they could be doing differently. As a result, line managers instinctively reject innovations that won…

02/12/2014
Why Is Slack So Habit-Forming?
medium.com
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"On the surface, no single factor seems to set Slack apart from a plethora of other collaboration tools. However, a closer look using the model described the book Hooked: How to Build Habit-Forming Product, reveals the user psychology behind the company's success." - The Psychology of a Billion-Dollar Enterprise App: Why Is Slack So Habit-Formi…

Big Data Top Trends in 2015
channels.theinnovationenterprise.com
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" 2015 is likely to see a democratization of data throughout the organization, meaning that more departments will become adept at using the insight that it can bring. Rather than working towards a central strategy that is created by senior management, day-to-day activities will be based on data and the insights created from it." - Big Data Top T…

27/11/2014
What I Wish I Knew About Creativity When I Was 20
open.bufferapp.com
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"Here's what I've come up with for advice to the 20-year-old version of me on being creative." Particularly like Neil Gaiman's advice: " A lot of times ideas will turn up when you're doing something else. And, most of all, ideas come from confluence - they come from two things flowing together. " Which is why I-Labs is all about bringing peo…

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Charted: Medium's data visualisation tool
medium.com
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"Charted automatically visualizes data. Give it the link to a data file and Charted returns a beautiful, shareable visualization of that data... open-sourced and available for anyone to use at charted.co... it adjusts to any screen, automatically updates itself" - Introducing Charted - Data Lab - Medium

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www.themediabriefing.com

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24/11/2014
HR for the Connected Enterprise
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"the basics of human resources management goals and practices have remained little changed, philosophically and practically.... The main metaphor today’s HR professionals live in is still a machine with its designed-and-fitted parts and cogs, as opposed to the ‘living’ system of social networks in which people participate and interact... Let’s …

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thenextweb.com
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My most important two questions were 'what are you going to do when you get selected?' and then I always followed up with 'and what will you do if you aren't selected?'.

23/11/2014
Make Your Employees Happier: Stretch Them
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"Instead of trying to make them happy, ask them to do something hard... @the opportunity to use skills and abilities” has displaced “job security” as the top driver of satisfaction, and it consistently ranks among the top two... Employees don’t just want their skills used; they want them stretched.... Respondents ... started to feel stale after o…

Does employee engagement reinforce or create success?
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"So, does engagement actually cause higher performance, or are high-performing employees just more engaged?... In one of the few robust studies to examine this issue, Ben Schneider and colleagues mined archival engagement and performance data for several Fortune 100 companies. " - To Motivate Employees, Help Them Do Their Jobs Better

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