Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
medium.com
To avoid "robotic, cliche AI text that sounds fake" and get "AI-generated content to emulate your unique writing style", you have to feed the AI a sample of your writing. A good prompt:"Based on the tone and writing style in the seed text, create a style guide for a blog or publication that captures the essence of the seed…
thebootstrappedfounder.com
ChatGPT can be "a highly capable writing partner that never sleeps ... [if you] treat it like an editor, a proofreader, and a disgruntled reader... make it an enemy of my text and let it attack it as vigorously as possible."personal devil's advocate: ask it "to list the top three arguments that someone opposed to my thinking wo…
medium.com
WritingGPT is an AutoGPT that "simulates an entire writing team, crafting high-quality blog posts [with] only a prompt and a target keyword... articles that provide genuine insights — and that rank on Google.""AutoGPTs are AIs talking to AIs... the output of one AI system as the input for another... chain together multiple AIs, enha…
www.oneusefulthing.org
"The project: to market the launch a new educational game... in 30 minutes it: did market research, created a positioning document, wrote an email campaign, created a website, created a logo and “hero shot” graphic, made a social media campaign for multiple platforms, and scripted and created a video".Key prompts, first with Bing, as it&…
www.newyorker.com
Interesting, illuminating (but contested) metaphor for thinking about LLMs from one of my favourite authors, Ted Chiang:"Think of ChatGPT as a blurry jpeg of all the text on the Web. It retains much of the information... but, if you’re looking for an exact sequence of bits, you won’t find it; all you will ever get is an approximation... nonse…
mathewlowry.medium.com
"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…
Think
ai,
content marketing,
journalism,
content strategy,
blogging,
chat,
content,
gpt-x,
chatgpt,
llm
oneusefulthing.substack.com
ChatGPT... is going to change our world much sooner than we expect, and much more drastically