Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
rfob.medium.com
Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Faceboo…
www.theguardian.com
"Almost unbelievably, scepticism is highest among healthcare workers."Examines both the specific mistakes and the general antivaxxer European setting undermining the vaccination campaign.Specific mistakes: "by publicly trashing [AstraZeneca], the commission undermined trust in the vaccines... compounded by confusion over the vaccine…
www.niemanlab.org
Less than 5% of the 912 posts flagged for misinformation were dealt with by Facebook, Instagram, YouTube, and Twitter. Many concerned covid19 and over 10% mentioned Gates.Their election-related disinformation policies are unclear, particularly concerning content to de-legitimise the election, "which is likely to make enforcement difficult and…
elemental.medium.com
counties that had voted for Donald Trump in 2016 exhibited 14% less physical distancing... higher Covid-19 infection and fatality growth rates ...the hormone oxytocin... promotes bonding... plays a role in trust... When participants trusted and felt trusted, oxytocin levels ... jumped... Trust just feels good... But risky if we give it to the w…
Like
algorithm,
psychology,
science,
cognitive,
tribe,
trust,
trump,
science communication,
us,
covid19,
dissonance
theconversation.com
the vast majority of our panel of 200 participants could easily spot fake news... many instead referenced ... government or media misinformation ... less aware ... how the pandemic is being handled ... underestimated the UK’s death toll...many believed a greater emphasis on fact-checking would enhance rather than undermine public trust in journali…
www.fastcompany.com
Rather than being limited to policy wonks and first responders, simulations ... a critical way for individuals to understand complex concepts and examine the impact of their decisions... more than just inform ... help users build empathy for others..."Why Outbreaks like Coronavirus Spread Exponentially.” ... helped Americans understand how im…
Like
science communication,
gamification,
interactive,
data visualisation,
empathy,
covid19,
intuition
evidenceandpolicyblog.co.uk
COVID-19 pandemic is shining a light on the roles that evidence and expertise can play in policy ... Epidemiological data ... reviews of evidence ... assessments of social ... impacts, and more... all competing for policy attention ... can lead to competing narratives... a sense of confusion...policy is necessarily political and evidence does not…
infectiousmatter.com
We don't have intuition for pandemics... What if you could watch virtual epidemics unfold directly in your web browser to build that intuition ... Imagine if new pandemic plans and policies came with an interactive simulation...hands-on learning is the best way to build intuition about complex topics ... an Agent Based version of a traditiona…
themarkup.org
While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in“pseudoscience” ...The Markup paid to advertise a post targeting people interested in pseudoscience... ad was approved by Facebook. ... boosted a post targeting people interested in pseudoscience on Instagram... ad was approved in min…
www.nytimes.com
a conservative leader in Australia and a progressive prime minister in New Zealand are ... converging toward an extraordinary goal: completely eliminating the virus from their island nations... succeeding with throwback democracy... partisanship recedes, experts lead, and quiet coordination matters more than firing up the base...the public initial…
reutersinstitute.politics.ox.ac.uk
people with low levels of formal education are much less likely to ... rely on news organisations ... more likely to rely on social media and messaging ... Argentina, South Korea, Spain, and the US, young people are much more likely to rely on social media... Germany, the UK, and the US, to rely on messaging applications groups...very high numbers…
www.nationalreview.com
irony ... the more successful lockdowns are in squelching the disease, the more vulnerable they will be to attack as unnecessary in the first place... They cite an estimate that the current outbreak will kill 68,000 Americans... about 60,000 people died of the flu in 2017-18. For this, they thunder, we’ve imposed huge economic and social costs on …
www.vox.com
68 percent of Democrats are worried that someone in their family could catch the virus, while just 40 percent of Republicans and 45 percent of independents share that concern.... Nearly 80 percent of Democrats believe the worst is yet to come, but just 40 percent of Republicans and 57 percent of independents believe that...The partisan disconnect …