Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Starting to see the point of 1secondeveryday.com
"Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SE…
Pour le Journée Européenne du blogging multilingue, a video of one minute (waltz) length sur the bloggingportal.eu reboot, avec une "first look" à les wireframes et pas un mot dans mon accent francais de vache espagnol.
"But the strategy of marketing itself as a fast food alternative to Big Food has clearly worked well for Chipotle. Now Chipotle is betting that it can sell even more burritos by lambasting the Big Food companies that drug animals in the name of profit. That's the message of a new short film and game the company launched Thursday that takes a cu…
"But highly produced, artistic videos are not Vine’s mainstay. The essence of “The Now,” and the instant gratification of immediate share-ability is what users tend to explore in their videos, capturing raw, unedited, in-the-moment slices of life. The app has been used to record and share certain cultural moments as well, making Vine videos a tool…
"I did a ton of marketing, and it started long before the video was released. Going viral was not an accident--it was work. I tried a lot of things. This is what worked for me."
2019 update: a short Prezicast video from 2013 on my personal productivity system, since covered on Medium: https://medium.com/better-humans/manage-the-firehose-or-it-will-manage-you-791097bc53e2
A great example of using a photogallery to answer questions with pictures.
Your Hub’s navigation is a natural sentence - the 'navigation phrase'. The word “Everything” in it is the default choice from a dropdown list of Categories. Each is a bundle of tags, allowing you to organise your content in overlapping groups.
Each (optional) Service page not only sets out the Services you provide, it provides the stuff you Like, Think and Do relevant to that service, making it more useful to your audience.
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