Overview: Business

"A framework for building enduring products"Level 1 is to focus on growing uses completing the core action, which forms the product's foundation, usually correlates with retention. So design features which optimise for people completing the core action. Level 2 - retain users by creating accruing benefits: customer usage improves t…

"the most efficient way to operate during the earliest phases of a startup lies in between a formal business plan and unstructured iteration... documenting your initial product/market fit hypotheses, systematically validating each of the most uncertain hypotheses, and continually iterating on and updating [them] ... through customer validatio…

How to measure & optimise for product/market fit? Use this leading indicator: "just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.” " You need at least 40%.Article goes through the process step by step, and comes with an interactive tool:A) Ask people who&…

Seven years ago I started working full time at the Guardian in the glamorous role of SEO editorial executive. ... very like being in the Matrix but with less kung fu and more Polly Toynbee and Nigel Farage... here are a few of the things I’ve learned…

"I constantly get asked the question “how are we doing?” and “how can we measure the success of our startup community.”... ... a great first crack at this with a paper that I think will be viewed as the starting point for a real discussion about long-term growth and measurement of the health of startup communities..." - Startup Revolution | Meas…

Begins with a beautiful rant on technology's tyranny in individual and collective life: "Journalistic institutions slowly transform themselves into silent sweatshops in which words cannot wait for thoughts, and first responses are promoted into best responses, and patience is a professional liability... Digital expectations of alacrity and ters…

Sonar Solo allows you to search any topic to find trends and influencers about any subject, in real time. Sonar Solo visualizes what’s on people's minds right now, by combining data mining, trend intelligence and advanced sentiment analysis on the world's social media chatter.

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Great advice for web data analysis everywhere: "We don’t live in a perfect world. Vague requests are going to get floated. ... that doesn’t mean we shouldn’t recognize and strive to minimize how often that happens. Here’s how: - Condition yourself to go to full alert whenever the word “interesting” is used ... - probe for clarification as much …

"This is the first course in Google's newly launched Analytics Academy -- which will feature a variety of self-paced video lessons. The course includes 22 video lessons, each 3-10 minutes long, and provides learning activities. Google estimates this course will take a total of 4-6 hours to complete. The first three units of this course cover indu…

"That’s why today we’re excited to announce Analytics Academy -- a new hub for you and your colleagues to participate in free, online, community-based video courses about digital analytics and Google Analytics. With Analytics Academy, we aim to provide you with a guided learning experience to become an analytics expert in no time. Our first cours…

A great article on preventing the data tail wagging the editorial dog. " It turns out that what loyal audiences care about is what good editorial teams care about too: great articles that capture time and attention."