Curated Resource ( ? )

Today, try to avoid killing your client

my notes ( ? )

Great advice for web data analysis everywhere: "We don’t live in a perfect world. Vague requests are going to get floated. ... that doesn’t mean we shouldn’t recognize and strive to minimize how often that happens. Here’s how: - Condition yourself to go to full alert whenever the word “interesting” is used ... - probe for clarification as much as you can without being an ass - ... ask yourself the “So what?” question repeatedly — frame the specific questions that you might try to answer based on the request, envision a possible answer, and then apply the litmus test: “So what? If that was the answer, what would we do differently than we’re doing now?”" - The Dirtiest Word in Analytics Is Interesting Tim Wilson at Web Analytics Demystified

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