Relevant Overviews
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Change & Project Management
- Fediverse
- Innovation Strategy
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business
Overview: Innovation Strategy
While innovation can’t be turned on like a tap, it is something you can make more likely to happen.
Creating a favourable environment for innovation starts with getting the basics right:
- integrating your internal and external communications strategies,
- combining them with knowledge management tools and processes,
- and integrating training and employee engagement programmes.
In other words, what I mean by digital transformation.
Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.
However, building and integrating them is itself a major innovation challenge!
Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:
- supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
- helps your external communications team discover useful internal content, and transfer it outwards
- ensures useful external information reaches the right people inside
- spreads an innovation & communications culture throughout the organisation.
But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.
Like to figure out how? Get in touch.
More services: start with Communication strategy.
Relevant resources
jerrymichalski.medium.com
Systems with Design from Trust: assume most (not all) people have good intent."initially feel counterintuitive, even risky...social: they rely on human relationships. appealing: once you wrap your head around them, you want more."The discomfort is a symptom of how today's default setting is mistrust: "we’ve internalized the ass…
publicinfrastructure.org
One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…
www.wired.com
GPT-3... AI that can produce shockingly human-sounding (if at times surreal) sentences... imagine a future in which the vast majority of the written content ... is produced by machines... adjust, and adapt, to a new level of unreality ...video may turn out to be the easiest to detect ... Politicians will now be able to dismiss real, scandalous vid…
www.buzzfeed.com
“We are so screwed it's beyond what most of us can imagine... And depending how far you look into the future it just gets worse.”... a slew of slick, easy-to-use, and eventually seamless technological tools for manipulating perception and falsifying reality... They’re running war game–style disaster scenarios based on technologies that have begun …
medium.com
Over the coming years, we’ll see the BBC develop and roll-out more and more machine learning algorithms for storing, retrieving, tagging and possibly even creating content.... What if we lock our audiences in to what they just want to hear, never challenging them? ... Should the algorithms we use be open to public scrutiny?... inform our own thin…
medium.com
today’s news outlets are all in a no-win situation where they are forced to contribute to the causes of their own demise to survive... well-meaning people try to “fix” the news. But instead, those methods erode trust in all news outlets... You can draw a straight line from the bad incentive structure forced upon news outlets to the unprecedented d…
medium.com
"Startups are notorious for this: You’ll have two or three people who are true hustlers, wearing multiple hats, pushing themselves and others to get shit done, while the rest of the group sort of ‘tags along’ and waits for shit to happen. " - The Truth About Collaboration — Medium
Relevant Overviews
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Change & Project Management
- Fediverse
- Innovation Strategy
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business