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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

Thinking About Organizational Change with ChatGPT
blog.pythian.com

"effectively deploying these capabilities for our organization... build skills, processes, and structures to effectively leverage these tools’ advantages:"identify processes benefiting from LLMs (content)implement processes to ensure content accuracy, security"identify roles that will be displaced and identify upskilling" requi…

29/04/2023
It's Time for ChatGPT Policies
blog.pythian.com
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"But all good comes with new risks. With conversational AI, this includes data leakage, IP ownership conflicts and reproducibility requirements. Team members must be aware ... how and when to use it and the corporate policies around appropriate use... key questions your organization should be asking:"what can(not) you ask an AI tool?how …

Customizing GPT-3 for Your Application
openai.com
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"fine-tune GPT-3 on their own data, creating a custom version tailored to their application" improving reliability for more use cases and making the model cheaper and faster. Any dataset of any shape or size, plus "incrementally add data based on user feedback... less than 100 examples to start seeing the benefits ... doubling the n…

08/12/2022
You Should Work Less Hours—Darwin Did
nautil.us
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Many famous scientists have something in common—they didn’t work long hours... lives were full and memorable, their work was prodigious, and yet their days are also filled with downtime... great students didn’t just practice more than the average, they practiced more deliberately... engaging with full concentration in a special activity to improv…

An effective communications strategy must be connected to other strategies
medium.com
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An effective communications strategy must be connected to other strategies, usually managed by different departments. Reframing it as central to your organisation’s innovation strategy helps sidestep turf wars. 

My EuroComm2016 Rapido on the Future of Communications
mathewlowry.myhub.ai
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What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.

The social media manager is dead. Long live social media
mathewlowry.myhub.ai

The bandwagon effect about the plague of social media experts seems to be coming to a close, at least in corporate USA

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