Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Innovation Strategy
- Disinformation in the US 2020 elections
- Communications Tactics
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business
Overview: Innovation Strategy
While innovation can’t be turned on like a tap, it is something you can make more likely to happen.
Creating a favourable environment for innovation starts with getting the basics right:
- integrating your internal and external communications strategies,
- combining them with knowledge management tools and processes,
- and integrating training and employee engagement programmes.
In other words, what I mean by digital transformation.
Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.
However, building and integrating them is itself a major innovation challenge!
Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:
- supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
- helps your external communications team discover useful internal content, and transfer it outwards
- ensures useful external information reaches the right people inside
- spreads an innovation & communications culture throughout the organisation.
But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.
Like to figure out how? Get in touch.
More services: start with Communication strategy.
Relevant resources
content.buysellads.com
early adopters are not innovators, but are "willing to experiment... [but] they're not guinea pigs" make them feel they're getting something special, earlythey "are willing to work with your minimum viable product if it solves their problem" Give them something to test. But their reputation is on the line, so prove yo…
www.buzzfeednews.com
for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…
Like
media,
facebook,
ai,
politics,
advertising,
marketing,
disinformation,
blackpr,
machine text,
deep fake,
us2020
gigaom.com
"... envisions a Yahoo that’s as ubiquitous as computers seem destined to be. Phones, watches, public terminals, brain implants — Yahoo wants to be able to deliver content to all of them... Yahoo Labs’ biggest focus appears to be on machine learning... a dedicated machine learning group based in New York; ... “hardcore science and some theory,…
www.linkedin.com
Part 2 of my second weekly roundup, where the overriding theme is innovation.
adage.com
Surprise surprise... "Circa is developing two types of ads: magazine-style full-screen banners, like Flipboard, and sponsored posts... which look and feel like editorial, created by a separate staff.... One future revenue possibility would be licensing access to Circa's article data to other publishers," - News App Circa Looks to Na…
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Innovation Strategy
- Disinformation in the US 2020 elections
- Communications Tactics
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business