Examples include using the app to cover breaking news, the annual Budget, share data snippets, new perspectives and take viewers behind-the-scenes
"Setting up teams of video experts with pricey editing suites is a significant investment ... and still creates a bottleneck ... Here are three ways to organise video operations that have emerged over the past months out of my conversations with premium European news publishers:"
"Despite the differences among the many organizations producing digital video, a consensus appears to be forming around three organizational best practices..." - Building a news organization's capacity for video
Great example of how to cover a social media trending topic via video: "A video featuring a beauty blogger with adult acne has been watched almost seven million times.... shows some of the comments that Em Ford received online after posting images of her face with and without make-up... she wanted to point out the "unrealistic expectations" soc…
"A new interactive documentary, “The Fallen of World War II,” ... 18-minute film is styled like an infographic and that helps viewers fathom the scale of casualties in a way that simple numbers cannot.... The base elements it uses are simple human-shaped icons. Each of those represents one thousand deaths – and at some points in the video they …
It's easier than ever to create video—and headaches - 4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat | Adweek
Because "lo-fi" audiovisual is no longer the preserve of the deep-pocketed, and podcasts really should be on your ThinkAbout list: "For the best recordings on a budget, check out this list of tips and tools for the budding podcaster." - Podcasting On A Budget: How To Record Great Audio For Less - ReadWrite
"Whether you’re selling a product or service, the ubiquitous product video can be the make-or-break moment... At Vimeo, we’ve seen our fair share... Here are some rules for product videos and some examples of people who do it well"
"The story of podcasts suddenly being “back” strongly suggests, and mostly requires, that they had been big at one time and had since gone away. That New York Magazine article even cites a “bottom” time: 2010. But that never really happened." - Why podcasts are suddenly “back” – Marco.org
"Stacy sits down with Google Ventures to share her perspectives on startup hiring, leadership, and more." Also a good example of video journalism, but a comparison between total Reads (as measured usign Medium's womderful metrics) vs number of views of the embedded videos - i.e., do people watch them, or just read the textual summaries? - Manage…
"Each day Clippet offers a selection of 10 news stories digested into one-minute audio clips. " - UK startup Clippet targets millennials with audio news to go
"There are some choice accessories that will take your Meerkat and Periscope performance to a new level of professionalism. From devices that turn your iPhone into a mini video rig to grip-anywhere tripods, check out these accessories that will make your live streams look and sound better. " - 5 accessories to improve your crappy Meerkat videos
"But Meerkat, which designed to work exclusively with Twitter, has taken off because its simple interface makes it almost effortless for anyone to start broadcasting. Users say it also owes its popularity to the evanescence of its recordings. Once a user records a stream, it’s impossible for other Meerkat users to watch it afterwards. Meerkat is …
"What astonished him was the level of intimacy inherent in the form. After spending a decade in radio he had assumed that it was the most intimate medium, but he found podcasting to be one step deeper, in that listeners actively subscribe to a show and in doing so feel like they’re joining a club. " - Why Slate went all-in on podcasts while other…
~"Sleek and graphics-focused, the re-skinned Fusion will feature coverage of pop culture and tech, while also highlighting social-justice causes through verticals like “Justice” and “Voices.”... Part of our overall mission is to be a lab for experimentation and innovation for our parent company. Univision and ABC ... to reach this incredibly dyna…
"build[ing] our brand in the places [the audience] is spending time”—as opposed to publishing everything on a single website and hoping it spreads from there—is not strange in the context of television companies. They’re used to filling channels that they don’t totally control. ... Vox is now publishing directly to social networks and apps; BuzzF…
"Twitter video allows users to post up to 30-seconds of video clips directly to Twitter... expect to see videos from live events and breaking news coverage ... also presents an opportunity for marketers to create unique content in a variety of ways..." Most intriguing suggestion: "Crowd-Sourcing Video Content" - Twitter Launching Video and Grou…
Interesting study of "whether having a video go viral leads to long-term success [defined as] increased activity with the brand on the whole.... After 15 days from the creation of a viral video, these brand YouTube channels receive virtually the same amount of attention ... before the viral video was posted... Our data does not support that vira…
"This video would have cost peanuts. Although it’s not something that can be directly applied to most of what we do, it’s here because of what it reminds us: there’s no better comms than filming people loving what you do. Unfortunately, you first need to give them something insanely great. The greatest communications can’t transform fish’n’chips…
Came up with a winning communication strategy to promote worthy-but-heavy pdf reports from the European Commission.
Not just an interesting video about what neuroscience says about self-interest and compassion (and the lack of it amongst wealthy people!). Also a good example of how to maintain interest in a 'talking head' video interview through animation and video techniques. - We Are Built To Be Kind - YouTube
"At the moment, it looks like the feature is experimental " Just in case the world didn't have enough cat gifs... - YouTube Now Lets You Make GIFs From Videos
"Although Serial’s audience has broken records, it is far from the only podcast that enjoys serious listener engagement —successful podcasts often have that ability to move audiences... “It’s on-demand, so people are actively choosing what they want to listen to, stories are delivered with a human voice and personality. The intimacy of radio i…
(FT paywall) "Serial’s success is the most visible example of a renaissance in podcasting – a format that has been around for a decade but which has received a recent surge of interest from consumers, investors and advertisers." Massively underused medium for EU comms, IMHO. - Podcasting poised to go from niche to mainstream - FT.com
"Al Jazeera English ... has developed from a TV channel to a media organisation with a multiplatform offering ranging from written news to interactives.... the outlet uses interactives as a way to offer its audience a fuller picture.... we complement the coverage on all the other platforms and the coverage on TV... Telling stories built with peop…
"The latest trend in storytelling is not driven by super-innovative technology. It requires no expensive accessories and is accessible to all ages and backgrounds. It’s called LISTENING." Gotta love an article which starts like that! Apart from the practical guidelines promised, I liked its observation "about the temporal nature of sound - unable…
"journalists should see Vine as a resource for more social storytelling,... A key step for producing a good Vine is to think "video first", and build the story around the element that you want to visualise... "A good Vine is one that you want to keep watching ... It's not a story, it's not a tweet, it's a little tiny loop that should look good." …
At last, something to do with all those hours of GoPro video my son and I have stored, somewhere …
What does Wierd Al Yankovic have to teach the EU about communications? Watch the video and agree: “Everything, basically”.
"Online video is very much here to stay... Even companies such as Vice admit they don't have everything cracked – Vice only launched a news vertical a few months ago after realising its current affairs content was the most popular on YouTube. With that in mind, the three approaches to online video from News UK, Meredith, and Don't Panic may prove…
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