Understanding cognitive biases are not only important for UX Research and UX design, but also for navigating everyday life. Bias seeps into our judgment and thinking which can warp the reality of experience based on our subjective views.

Step-by-step instructions to systematically review your product to find potential usability and experience problems. Download a free heuristic evaluation template. A heuristic evaluation is a method for identifying design problems in a user interface. Evaluators judge the design against a set of guidelines (called heuristics) that make systems ea…

Helpful guides and starter kits to design effective journey maps that generate insights - shared by Vitaly Friedman on LinkedIn

Unsure where to start? Use this collection of links to our articles and videos to learn more about the basics of user experience.