Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
Just one topic in this edition, sparked by Collaborative Overload (Harvard Business Review)... reported “time spent by managers and employees in collaborative activities has ballooned by 50% or more”
medium.com
becoming a learning organization was nothing like winning a marathon ...cultivating an award-winning orchard... nurturing systems and culture to produce meaningful results... We embarked on a systematic and phased approach to cultivating the organization we all wanted.
hbr.org
as CEO... your power and privilege leave you insulated... from information that might challenge your assumptions and allow you to perceive a looming threat or opportunity. Ironically, to do what your exalted position demands, you must in some way escape your exalted position... at firms that are highly successful innovators, leaders are especiall…
www.innovisor.com
it only takes few weeks before you receive a full diagnostic report providing you with new levers to accelerate the development of your organization. Your employees invest less than 10 minutes completing a user-friendly questionnaire that they can do from their work or home computer, tablet or smartphone – we will do the rest.
workfutures.io
Work management is a term that has emerged in recent years as task management tools were enhanced with various social communication capabilities... The primary distinction here is the degree of emphasis for task-centric versus message-centric tools.
www.fastcompany.com
"In the next five years, millennials will make up half the workforce and 75% of it by 2025... We want to contribute to building something great... with meaning. We’re also talented, driven, and have really high expectations for the companies we join and the type of work we engage in... companies need to ask us what we think and how we feel. Unf…
medium.com
"The problems that most resist solutions are system problems. In a system problem, if you’re part of the system, you’re part of the problem. This illusion of objectivity is often particularly acute in senior leaders, because there’s a tendency for people to tell them what they want to hear." - If you’re part of the system, you’re part of the pr…
medium.com
"most digital transformation deployments fall into the 'deploy and pray' category, a minority address known pain points and use cases, whilst only about 20% of projects involve a concerted organisation-wide roll-out aimed at creating a connected company. ... paradigm shift is needed to go beyond just adopting social technologies towards creating a…
medium.com
"Much of what social collaboration tools are designed to support is shallow work, and the stuff of managerial oversight... deep productivity comes from supporting deep work - cognitively demanding activities that leverage our training to generate rare and valuable results, and that push our abilities to continually improve - trying to support…
hbr.org
A timely and interesting article... "Gossip is an effective way of achieving these goals in an unhealthy social system. People engage in gossip when they lack trust or efficacy. We become consumers of gossip when we don’t trust formal channels... We become purveyors of it when we feel we can’t raise sensitive issues more directly... The problem w…
qz.com
"We couldn't understand why people without technical knowledge had to tell programmers "what" to do and, furthermore, they had to supervise "how" programmers did it." At last. Someone said it. And also quite a bit more about the timesucks that are meetings, email and commuting. These guys avoid all of them, work 4 days/week and are growing …
www.melcrum.com
"the biggest impact on competitive advantage comes not from products, processes or technology, but empowered employees. And with the lines between Internal and External Communication becoming increasingly blurred, ensuring your people are engaged and empowered has never been more critical.... Leading Internal Communication teams are already bla…
www.linkedin.com
'Innovation' threaded its way through a lot of the resources added to my TumblrHub last week: from innovation-friendly management through to innovative Content Management Systems for tomorrow's newsmedia business models and personal productivity tools.
Think
innovation,
management,
community,
strategy,
internal communications,
culture,
hr,
open data,
newsletter,
employee engagement