Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
Need help? Get in touch.
More services: start with Communication strategy.
For some news organisations, packaging and distributing news on social media falls under the remit of the engagement team. For others, the task is assigned to a distributed news team or to a social content studio within the editorial department.This is the third in a series of articles on how news for social is produced... BuzzFeed Distributed i…
first U.S. newspaper and first business publication available on the platform ... (U.K.’s Daily Mail is also there).... team consists of five people who will publish eight items each weekday ... “a mix of core coverage, such as Markets, Business, and World news, and the luxury and lifestyle features that we believe provide the perfect snackable c…
bringing new technology into the newsroom to change how the outlet commissions and publishes opinion pieces ... expand the coverage beyond just text, into visual story formats that can be accessed and shared across different platforms.... the FT's comment section is a "huge source of strength and a very valuable asset".... a new Facebook commu…
In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me
an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by your friends... a very efficient way to use the curation you’ve already done of your Twitter followers to curate news... what we’re not doing is semantic analysis, and scanning keywords in articles. Nor are we using human editors ... If …
I spoke to seven news organizations - Recode, The Verge, Reuters, Mic, Popular Science, The Week, and USA Today's FTW - about their decision to suspend comments, the results of that change, and how they manage reader engagement now... Here's how they're all using social media to encourage reader discussion. - What happened after 7 news site…
One of the best longreads re: the future of news media I've read in a while: "Websites... have been able to accumulate enormous audiences with incredible speed by harvesting referrals from social networks... Websites plausibly marketed these people as members of their audiences, rather than temporarily diverted members of a platform’s audience.…
"Rather than publishing and aggregating news on a central site, the idea is to take the information to existing communities on the web — distributed journalism... The specific focus is on providing context around breaking stories ... the number of sources and reporters on the story grew quickly over a number of days. That created challenges in se…
"Roughly two-thirds (64%) of U.S. adults use Facebook, and half of those users get news there — amounting to 30% of the general population. YouTube is the next biggest social news pathway ... users who arrive via Facebook spend far less time and consume far fewer pages than those who arrive directly. The same is true of users arriving by search..…
As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".
There are more good recommendations in here than can be summarised, but if I had to choose one, it's: "Integrate the developers and editors, from where they sit to whom they report to. If you’re going to do social journalism well, you’re becoming a technology platform company... Almost all the important breakthroughs in social media have come fro…
Looks like one kind of newspaper has a long future - the worst kind: "Supermarket tabloids have long been an icon of unreliability, largely because of their outrageous claims and sensational, melodramatic design. But when individual pieces are shared via social media, these visual and context clues are typically stripped out... Without this conte…
FalseFacebook Paper: the video. Click the #fbpaper tag for some thoughts.
"What drives sharing? It’s a mix of attention, emotion, and reaction. Here’s hard data on which news stories took off and which didn’t on social." - Nieman Journalism Lab
MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.