Curated Resource ( ? )

Mutually Assured Content

my notes ( ? )

One of the best longreads re: the future of news media I've read in a while: "Websites... have been able to accumulate enormous audiences with incredible speed by harvesting referrals from social networks... Websites plausibly marketed these people as members of their audiences, rather than temporarily diverted members of a platform’s audience.... The illusion of audience ownership is becoming harder to sustain,.. it’s becoming clear to everyone who these audiences really belong to, and what it means to borrow them. 2016 is the year we find out what the price of access will be... As platforms become publishers... controversial content becomes the platforms’ fight. What they’ll find worth defending against the objections of their own advertisers is neither settled nor obvious... What does a journalistic church-state negotiation look like when the advertising side ... is both vastly larger and owns both audience and the means of producing revenue? To a platform supremacist, online media—traditional online media?—today is no more rational than print media seemed to the first online publishers." - Mutually Assured Content - The Awl

Read the Full Post

The above notes were curated from the full post www.theawl.com/2015/07/in-no-charts.

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