Curated Resource ( ? )

Mutually Assured Content

Like social media , media , platform , facebook , news , content strategy
Curated: 10/08/2015 from www.theawl.com/2015/07/in-no-charts

my notes ( ? )

One of the best longreads re: the future of news media I've read in a while: "Websites... have been able to accumulate enormous audiences with incredible speed by harvesting referrals from social networks... Websites plausibly marketed these people as members of their audiences, rather than temporarily diverted members of a platform’s audience.... The illusion of audience ownership is becoming harder to sustain,.. it’s becoming clear to everyone who these audiences really belong to, and what it means to borrow them. 2016 is the year we find out what the price of access will be... As platforms become publishers... controversial content becomes the platforms’ fight. What they’ll find worth defending against the objections of their own advertisers is neither settled nor obvious... What does a journalistic church-state negotiation look like when the advertising side ... is both vastly larger and owns both audience and the means of producing revenue? To a platform supremacist, online media—traditional online media?—today is no more rational than print media seemed to the first online publishers." - Mutually Assured Content - The Awl

Read the Full Post

The above notes were curated from the full post www.theawl.com/2015/07/in-no-charts.

Related reading

More Stuff I Like

More Stuff tagged social media , media , platform , facebook , news , content strategy

See also: Content Strategy , Online Strategy , Social Media Strategy , Content Creation & Marketing , Social Web , Media , Communications Strategy , Business

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.