or
or
or
&
Tags

Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

New research shows the internet is a swamp and the trolls have won | The Outline
theoutline.com

there’s plenty of reasons why negativity abounds online... Incivility is a basic human instinct that’s encouraged by anonymity and exacerbated by inequality... anger helps drive participation... anyone who benefits from trolling — whether it’s platforms themselves or populist politicians — have little reason to improve the tone of online chatting…

IBM Watson Analytics for Social Media
www.ibm.com

guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or …

27/03/2017
Inside Facebook’s AI Machine
backchannel.com
Card image

Facebook today cannot exist without AI. Every time you use Facebook or Instagram or Messenger... your experiences are being powered by AI... Eventually, this “classifying” step—known as supervised learning—may become automated, as the company pursues an ML holy grail known as “unsupervised learning,” ... Facebook sees the visual cortex merging wit…

Will Democracy Survive Big Data and Artificial Intelligence? - Scientific American
www.scientificamerican.com
Card image

every Chinese ... ”Citizen Score” will determine under what conditions they may get loans, jobs, or travel visa to other countries. ... individual monitoring would include people’s Internet surfing and the behavior of their social contacts... algorithms know pretty well what we do, what we think and how we feel—possibly even better than our friend…

Alphabet Has a New Tool to Weed Out 'Toxic' Online Comments
fortune.com
Card image

"Perspective" ... for news websites and blogs to moderate online discussions with the help of artificial intelligence... reports how "toxic" a given comment is. It lets the website publisher, or even readers themselves, choose a "toxicity" threshold for comments that won't be displayed publicly... will start screening for off-topic comments or one…

26/02/2017
Public Service Bots Should Support the Open Web
chatbotsmagazine.com
Card image

3rd of my posts for Chatbots Magazine: Chatbots allow governments and other public bodies to provide citizens highly customised content and services. And invade their privacy. Citizens deserve better choices. 

The Mark Zuckerberg Manifesto: Great for Facebook, Bad for Journalism - The Atlantic
www.theatlantic.com
Card image

Zuckerberg uses abstract language in his memo—he wants Facebook to develop “the social infrastructure for community,” he writes—but what he’s really describing is building a media company with classic journalistic goals... “for keeping us safe, for informing us, for civic engagement, and for inclusion of all.”,,,an assumption that news... will con…

20/02/2017
AI and the end of truth
venturebeat.com
Card image

our current misinformation problem is only the tip of a massive iceberg — and this looming disaster starts with AI...when we see a picture that seems very unlikely, we naturally assume that it is photoshopped... with AI, we are heading toward a world where this will be the case with every form of media: text, voice, video, etc.

Bots and Humans Strain to Get Along on Messenger, Twitter — The Information
www.theinformation.com
Card image

idea is that the human agents only handle requests too complex for a bot. But the enterprise software companies building automated responses and those that manage live chat services for workers are jostling over how to do the so-called “handoff,” or the step in which a customer gets routed from a bot to a human

19/02/2017
Human and Artificial Intelligence May Be Equally Impossible to Understand
nautil.us
Card image

artificial neural network... takes in a given type of data... and finds patterns in them... Nobody knows quite how they work. And that means no one can predict when they might fail... If there hadn’t been an interpretable model, Malioutov cautions, “you could accidentally kill people.”.. European Union recently proposed to establish a “right to ex…

15/02/2017
Journalism, Media and Technology Trends and Predictions 2017 | Reuters Institute for the study of Journalism
reutersinstitute.politics.ox.ac.uk
Card image

... fears about how changing technology is affecting the quality of information and the state of our democracy. ... heated debate about the role and size of tech platforms and the extent to which their activities should be regulated. Artificial Intelligence (AI) takes over from mobile as the hottest topic in technology...Expect widespread innovati…

Facebook is patenting a tool that could help automate removal of fake news - The Verge
www.theverge.com
Card image

Facebook’s application for Patent 0350675: “systems and methods to identify objectionable content.” ... filed in June 2015, describes a sophisticated system for identifying inappropriate text and images and removing them from the network... improve the detection of pornography, hate speech, and bullying... much easier to identify than false news s…

Google, democracy and the truth about internet search | Technology | The Guardian
www.theguardian.com
Card image

There’s large-scale, statistically significant research into the impact of search results on political views... Google is doing a horrible, horrible job of delivering answers here. It can and should do better... people are finally saying, ‘Gee, Facebook and Google really have a lot of power’ like it’s this big revelation. And it’s like, ‘D’oh.’”…

Machine learning can fix Twitter, Facebook, and maybe even America
techcrunch.com
Card image

Perfectly open communities always go sour. You need filters. Every functional community has them. And that’s where machine learning comes in... If you can detect trolls, you can protect the people they’re trolling by muting or putting a warning over the trolls’ posts... Twitter... already have a way of screening out porn. Why don’t they do the sam…

5 Big Tech Trends That Will Make This Election Look Tame
singularityhub.com

If you think this election is insane, wait until 2020... technologies like AI, machine learning, sensors and networks will accelerate. Political campaigns get ... so personalized that they are scary in their accuracy and timeliness. The single most important factor influencing your voting decision is your social network… so you can bet that politi…

Introducing Jelly, A New Search Engine
medium.com
Card image

Technology is superior when humanity is woven into its DNA. I’m newly fond of saying, “Everyone is working on Artificial Intelligence, what about just, Intelligence?” Jelly sprung from the question, “What would search look like if it were created today?” We knew mobility and good old, human experience would be defining factors.... Enter your quest…

Social media, identity politics & AI (Top3ics, Jan 17)
mathewlowry.myhub.ai

In which I studiously avoid curating anything about 2016 or David Bowie.

Algorithm Sees Things Art Historians Never Noticed
medium.com
Card image

Seeing more stuff on robots & AI this year than in previous 3. "In many cases, their algorithm clearly identifies influences that art experts have already found. For example, ... Klimt is close to Picasso and Braque ... the influence of Delacroix on Bazille, ... Munch’s influence on Beckmann and Degas’ influence on Caillebotte. The algorithm is …

20/08/2014
Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.