Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.newyorker.com
McNamee has mentored many of the people who have transformed Silicon Valley... advised Mark Zuckerberg to turn down Yahoo’s offer... a billion dollars... encouraged Zuckerberg to hire Sheryl Sandberg...Ten days before the Presidential election... “I am disappointed. I am embarrassed. I am ashamed,”... I was expecting them to take it seriously... t…
Like
social media,
facebook,
society,
privacy,
cambridge analytica,
google,
us,
apple,
disinformation
www.opendemocracy.net
recent UK election was a quarrel about the character of politics...Labour Party argued that it can be used for good... Conservative Party claimed that politics is bad... promised to... ‘get Brexit done’, so that we can all forget about it ...wage war on the political process, on trust, and on truth. Ensure the whole experience is miserable, bewild…
www.wired.com
But what we are building with artificial reality is an internet of experiences... although every one of these environments was fake, the experiences I had in them were genuine... you gain authentic experiences, as authentic as in real life. People remember VR experiences not as a memory of something they saw but as something that happened to them.…
www.cjr.org
The digital counterrevolution is underway in Europe... Jean-Claude Juncker has stressed the need for European competitors to the Silicon Valley giants. Juncker’s election was widely credited to the efforts of an influential press baron: Mathias Döpfner... Corey Pein interviewed Döpfner for CJR in October... A month later, Axel lost a round whe…
www.theguardian.com
Snowden, Snowfalled: an awesome HTML5 interactive feature.