Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
bridgitnow.medium.com
"Bridgit extension enables users to organize, share, and ultimately monetize their research... to create bridges that connect ideas on web pages (represented by content snippets)... any Internet user can connect information on an idea-to-idea basis that aggregates into an Internet of ideas ... A bridge is a bi-directional, co-locatable conc…
techcrunch.com
Content management is about to undergo a foundational shift as artificial intelligence and machine learning bring long-sought order to enterprise content... the more content you collected, the harder it was to manage... machine learning algorithms actually work better with more data, and that has the potential to fundamentally alter how we think …
mathewlowry.myhub.ai
The main Topics this time are language technology, mobile innovation and EU communications, with a few extras to catch-up since the last edition.
nytlabs.com
Facebook and Apple... have chosen to focus on a future that takes the shape of an article... largely developed in response to the constraints of print ... a great opportunity for news organizations themselves to rethink those assumptions... considering the time scales of our reporting in much more innovative ways. Information should accumulate …
medium.com
Cards are bite-sized, self-contained, interactive units of graphical real estate presented within digital apps... cards are mostly used within apps to present information and provide interactive functions ... Things get a lot more fun, however, once cards can be shared between different apps.... The Guardian provides cards on Google Now ... [wh…