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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Get Access to Part of My Brain
www.nateliason.com
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Proof that one of the myhub revenue streams exists: "pay once, and you get lifetime access to my growing list of notes from the books I’m reading. If you went out and bought all of these books, you’d pay around $3,000. If you then spent the 3-6 hours reading each book, and 1-2 hours taking notes on them, it’d take you anywhere from 800 – 1,60…

Personal Knowledge Management is Bullshit
www.otherlife.co
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"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…

Visual tools for transforming information into knowledge - YouTube
www.youtube.com
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A video presentation "based on David Hyerle's book Visual Tools for Transforming Information into Knowledge". Some key points:written notes and verbal information present knowledge linearlymismatch with our brain, which must convert this linear stream into a mental map - major effort. images are fast to convey, but low on detail mix…

Peripheral vision | A reading inbox to capture possibly-useful references | Beware automatic import into the reading inbox
notes.andymatuschak.org

Interesting colection of notes from Andy Matuschak:Peripheral vision: "My physical workspace is full of subtle cues... together give me a kind of “peripheral vision”: when I’m doing one thing, it’s easy for me to fluidly notice other nearby things... Software systems, by contrast, often lack this kind of peripheral vision.". I started he…

morning writing practice | daily routine | Daily log | Note Taxonomy
notes.andymatuschak.org

Andy Matuschak's daily routine and content strategy appear similar, but much more complex, than my own. It starts with something we share: "When my days don’t go well, it’s often because something derailed me in the morning, and I never really got back on track", and manages his day so that he spends the first two hours of the day f…

The Garden and the Stream: A Technopastoral | Hapgood
hapgood.us

I suspect this will be a canonical text for me moving forward with myhub.ai.Mike Caulfield in 2015, when my first hub was only about 2 years old, had also "been experimenting with another form of social media called federated wiki... instead of blogging and tweeting your experience you wiki’d it. And over time the wiki became a representation…

Eloquent
eloquent.works

The first step in personal knowledge management is capturing ideas outside of your head... ideal quick capture tool is frictionless and easy to adopt without disrupting your flow. Eloquent is a tool developed for learners and knowledge workers to seamlessly capture information in-context and connect it to their knowledge bases.

06/06/2021
Powerful analog method to increase productivity
www.fastcompany.com

Zettelkasten—German for “slip box.” Luhmann claimed that his Zettelkasten became a conversational partner, constantly challenging him and prodding him on to greater productivity... original system ... numbered index cards... contained a single and complete idea ... “atomicity”... as short as a simple sentence... had to fit into ... half-sheet of …

Progressive Summarization: A Practical Technique for Designing Discoverable Notes | Praxis
praxis.fortelabs.co
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The challenge of knowledge is not acquiring it... The challenge is knowing which knowledge is worth acquiring. And then building a system to forward bits of it through time, to the future ... challenge where it is most ... needed...when you’re applying that knowledge directly to a real-world challenge, you won’t have to worry about memorizing it..…

To truly understand, write - even just for yourself
mathewlowry.myhub.ai
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I'm launching a enewsletter to ensure I absorb something from the social media firehose.

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