Curated Resource ( ? )
Associated Press Rolls Out Native Advertising Network
Curated:
21/06/2016 from
www.ibtimes.com/associated-press-rolls-out-native-advertising-network-exclusive-2378557?Lab_email_list=&utm_term=0_d68264fd5e-24092ca04b-395968141
my notes ( ? )
It’s opening up its digital advertising shop for its subscribers, offering an inventory of sponsored content alongside its inventory of news stories... the AP has made the logical jump to a full-on mini agency... subscribers will be able to flick a switch and have the sponsored content show up nicely integrated on the page...
surveys measuring the effectiveness of native ads paint a spotty picture: Often, the ads are so well disguised as journalism that consumers walk away without even remembering the brand. And when they do find out that they were reading ad copy dressed up as an article, they feel duped.
surveys measuring the effectiveness of native ads paint a spotty picture: Often, the ads are so well disguised as journalism that consumers walk away without even remembering the brand. And when they do find out that they were reading ad copy dressed up as an article, they feel duped.
Read the Full Post
The above notes were curated from the full post www.ibtimes.com/associated-press-rolls-out-native-advertising-network-exclusive-2378557?Lab_email_list=&utm_term=0_d68264fd5e-24092ca04b-395968141.Related reading
More Stuff I Like
More Stuff tagged news , native advertising
See also: Content Strategy , Media