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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Science loses out to uninformed opinion on climate change – yet again
theconversation.com
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Freedom of speech, and of the press... also brings responsibility. The Editors’ Code of Practice... requires the “highest professional standards”... IPSO’s overall message is that ocean acidification is just a matter of opinion – not a hard-won, testable understanding ... Why support any research if 250 peer-reviewed papers ... can all be summaril…

How to Destroy the Business Model of Breitbart and Fake News - The New York Times
www.nytimes.com
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thousands of activists have started to push companies to take a stand on ... “hate news” ... Sleeping Giants ... and their followers have communicated with more than 1,000 companies and nonprofit groups whose ads appeared on Breitbart, and about 400 of those organizations have promised to remove the site from future ad buys... In the old normal,…

Did Media Literacy Backfire?
points.datasociety.net
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Anxious about... propaganda and fake news ... progressives are calling for an increased commitment to media literacy ... Others ... focus on expert fact-checking and labeling.  ... fail to take into consideration the cultural context ... Understanding what sources to trust is a basic tenet of media literacy education... underlying assumption ... N…

German police quash Breitbart story of mob setting fire to Dortmund church | World news | The Guardian
www.theguardian.com
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German media and politicians have warned against an election-year spike in fake news after the rightwing website Breitbart claimed a mob chanting “Allahu Akbar” had set fire to a church in the city of Dortmund on New Year’s Eve... local newspaper said Breitbart had combined and exaggerated unconnected incidents to create a picture of chaos and of…

08/01/2017
How And Why To Keep A “Commonplace Book” | RyanHoliday.netHow And Why To Keep A “Commonplace Book” - RyanHoliday.net
ryanholiday.net
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A commonplace book is a central resource or depository for ideas, quotes, anecdotes, observations and information you come across during your life and didactic pursuits. The purpose of the book is to record and organize these gems for later use in your life, in your business, in your writing, speaking or whatever it is that you do.

Renewing Medium’s focus
blog.medium.com
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the broken system is ad-driven media on the internet... doesn’t serve people... it’s not designed to... “content” we all consume on a daily basis is paid for — directly or indirectly — by corporations who are funding it in order to advance their goals. And it is measured, amplified, and rewarded based on its ability to do that. Period. As a result…

I am in full agreement that it is a self-organizing system
medium.com
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Where things get interesting is to consider the deep cognitive mechanisms that shape the emergence of truth networks where a coherent shared set of understandings, assumptions, and beliefs are in play.

Fake News Is Not the Real Media Threat We’re Facing
www.thenation.com
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Fake news has been around as long as real news...  Social media has certainly transformed how fake news circulates, speeding up its circulation and extending its reach and impact...  a much more important problem ... is the continuing delegitimization of real news by American conservatives...  This is not “fake news.” It is a blatantly ideolog…

Italy antitrust chief urges EU to help beat fake news
www.ft.com
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Italy’s antitrust chief has called for EU member states to set up a network of public agencies to combat fake news... “it is not the job of a private entity to control information. This is historically the job of public powers.

03/01/2017
Facebook launches Live 360 video from NatGeo now, everyone next year | TechCrunch
techcrunch.com
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battles for both livestreaming and 360 video are underway ... YouTube is leading the way, as anyone can currently live stream in 360, but only if they have special encoder software ... Facebook ... aiming to allow normal profiles to easily broadcast from a 360 mobile device without desktop software.

02/01/2017
Stop saying that 2016 was the ‘worst year'
www.washingtonpost.com

Americans almost always think that the year coming to a close is the worst... Many misunderstand how the world is changing or ignore positive change... Surveys from long before 2016 — the era before the world turned “post-factual” — show the same levels of ignorance. .. There are several reasons for this...structure of the media means negative sub…

Russia Hysteria Infects WashPost Again: False Story About Hacking U.S. Electric Grid
theintercept.com
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THE WASHINGTON POST on Friday reported a genuinely alarming event: Russian hackers have penetrated the U.S. power system...media reactions... were exactly what one would expect: hysterical, alarmist proclamations ... It did not happen. There was no “penetration of the U.S. electricity grid.” ... The level of groupthink, fearmongering, coercive p…

How Virtual Reality Is About to Transform the Travel Industry
www.linkedin.com

the 'Try Before You Fly' scheme ... generated flights and hotel bookings of over $17,000 and a 40% return on investment... a 190% uplift in New York excursions proving how this technology captures the imagination of travelers.

Facebook's fake news problem can be solved through design—just look at Twitter and Nextdoor — Quartz
qz.com
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thoughtfully designed user interfaces can make us a freer, more humane, and more just society, just as poorly designed ones seem to have made many of us less compassionate, less informed, and more antagonistic... for a case study, we only need to look ... online forum Nextdoor.com originally ... a way of fostering community through neighborhood-s…

Native ads are still very confusing to many readers, a new survey suggests
www.niemanlab.org

Forty-four percent of people shown a native ad couldn’t correctly identify the company that had paid for it... 54% ... indicated that they had felt deceived by native advertising before. And 77% ... didn’t even identify native ads as “advertising... I guess they co-created it, so I guess maybe that’s not an ad.”

The Latest Trends in Native Advertising
www.jeffbullas.com
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many consumers perceive them as scams because they don’t understand that the message/post is actually paid for by the brand... the buyer feels betrayed. This reflects poorly not only on the brand but the publisher as well... The only technique ... is marking native ads. However, due to the very nature of these units, the ‘markings’ are very subtl…

Fake News: A New Name For An Old Problem
medium.com
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It’s easier than ever to spread misinformation.... social media tools are, after all, just that: tools.... fake news has been with us, in different guises, since long before anyone ever had the chance to tweet it.

23/12/2016
The Deep Truth about “Fake News” – Medium
medium.com
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... no one has direct access to reality. The real world is nearly impossible to see in this maelstrom ... because human minds need to “construct” their own version of reality — and each of us does this within a community of shared experiences and beliefs... there are many social worlds and each is built on its own version of what is real and true.…

Fake news is a convenient scapegoat, but the big 2016 problem was the real news - Vox
www.vox.com
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the idea that fake news was central to the outcome of the campaign has little basis in fact... it’s mostly likely to be shared by people who have already bought into a partisan or ideological worldview... Clinton’s campaign ... problem was ... coverage that dwelled overwhelmingly on a bullshit email server scandal, devoted far fewer resources to…

Facebook now flags and down-ranks fake news with help from outside fact checkers | TechCrunch
techcrunch.com
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if publishers disagree with their labels they’ll have to take it up with the third-parties... won’t receive any payment from Facebook, but may get a traffic and branding boost from the debunk post links... Facebook is still working on better classifiers to automatically detect fake news, and preventing fake news from appearing as “Related Article…

Facebook Is Turning To Fact-Checkers To Fight Fake News
www.buzzfeed.com
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Mantzarlis expects the partnership will result in a huge increase of applications to sign on to the IFCN’s code.... leads to a surge in genuine fact-checking projects, so much the better... Facebook decides which fact-checkers to include; the IFCN code is just the ‘minimum condition...

A Closer Look at Facebook’s Fake-News Fixes
theringer.com
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Here’s a look at the challenges facing each of Zuckerberg’s specific ideas... The technology to identify blatantly false news exists — the real question is what Facebook will choose to do with the content it categorizes as “misinformation.”... Relying on third-party fact checkers could lessen scrutiny on Facebook’s verification process and give …

Facebook Steps Up – Whither news?
medium.com
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Facebook ... cannot — act as The Great Editor... It passes that task on to outside entities.... If Facebook is going to pay for video, it might want to consider paying for truth, which is also good for business... I would also like to see Facebook share data about how lies spread and what motivates people to reconsider before sharing lies so resea…

Clamping down on viral fake news, Facebook partners with sites like Snopes and adds new user reporting
www.niemanlab.org

Users will be able to mark stories as fake...algorithm will look at whether a large number of people are reporting a particular article, whether or not the article is going viral, and whether the article has a high rate of shares... create an algorithm-vetted set of links that then goes on to a team of researchers within Facebook... links are sent…

The real history of fake news
www.cjr.org
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Broadsides against fake news amount to a rearguard action from an industry fending off competitors who don’t play by the same rules... an independent, powerful, widely respected news media establishment is an historical anomaly... Fake news is but one symptom of that shift back to historical norms... Just as Watergate gave the media a bright stor…

Fake news is sickening. But don’t make the cure worse than the disease. - The Washington Post
www.washingtonpost.com

Asked who should tackle the problem, respondents gave about equal weight to government, tech companies such as Facebook and Google, and the public... The term “fake news” is fuzzy... disinformation, propaganda, conspiracy-mongering or ... “very biased takes on public affairs”Eli Pariser... online clearinghouse for potential solutions... All of the…

I read almost 50 articles on Fake News so you don’t have to (Topics, Dec 15; updated)
mathewlowry.myhub.ai
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A work in progress from an upcoming eponymous post. Another experiment with the enewsletter format: some initial thoughts on this seemingly intractable problem, with some of the source materials I’m studying.

'Putinites on the web' are the new 'Reds under the bed' | Coffee House
blogs.spectator.co.uk
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An MP blaming his own failings ... on evil Russians ... without a slither of evidence. Post-truth much? ... Remainers cannot accept that a majority of people are simply rationally opposed, to ... the EU.... he’s so stunned that there are people out there who think differently to him that the only way he can make sense of it is by imagining thes…

The Backfire Effect: The Psychology of Why We Have a Hard Time Changing Our Minds – Brain Pickings
www.brainpickings.org
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When someone tries to correct you... it backfires and strengthens those misconceptions ... the backfire effect makes you less skeptical of those things that allow you to continue seeing your beliefs and attitudes as true and proper... exerting effort dealing with the cognitive dissonance produced by conflicting evidence, we actually end up buildin…

'Fake news' – why people believe it and what can be done to counter it
theconversation.com
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Let’s start with a broad definition of “fake news” as information... that then proves unverifiable or materially incorrect... used to be called propaganda. And there is an extensive social science literature on propaganda... How does mainstream journalism that is also clearly politically biased – on all sides – claim the moral high ground? ... “f…

14/12/2016
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