Overview: Communications Strategy

More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business... Sixty-nine percent ... increasing brand awareness is their number one priority ... top three uses... 1. Understanding their target audience, 2. develop creative content, and 3. Assess campaign pe…

On Tuesday, the American people will see a multi-platform streaming and social broadcast of the State of the Union that reflects the ways people experience live events in 2016. We’ll be reaching people where they are — and making it possible for them to engage, respond, and share the President’s speech themselves in new and different ways... vide…

Social media marketing software team admits they’re failing at social media marketing...The bottom seems to be falling out across Facebook, Twitter, LinkedIn and Google+... The Buffer team is running some experiments to try to determine the cause of this huge loss in social referral traffic, but I have a few ideas of my own ... - OMG. Buffer…

I have been under the impression for quite a while that eventually one of the large content marketing platforms...  will develop social media capabilities ... that content marketing would be the parent, and social marketing would fit underneath it. What Sprinklr is trying to do is flip the script on that, where social media becomes the parent a…

You really have two types of people you can leverage to aid your target marketing and social strategy efforts: - Influencers: Popular, well-respected, quasi-celebrities in your industry/space that share and engage in relevant content, and have a large audience and an engaged following. - Advocates: Vocal evangelists who are already a big fan o…

Just substitute 'governments' for 'businesses' and 'brands', 'citizens' for 'customers', and 'policy' for 'product' in this excellent HBR post: "Businesses need to take Ello and its manifesto as a wake-up call to rethink the way they use social networks to reach customers... That means stepping back from the relentless quest for followers, click…

"Influencers come in many forms — celebrities, connectors, thought leaders, aggregators, CEOs and journalists — and need to be identified and targeted based on your vertical market. The following tools are avenues to help you define who you should target as an influencer through 2014 and beyond." - Influencer Marketing Tools That Will Power Yo…

" social marketers mistakenly equate the strength of their community with the size of their following. They establish fans on Facebook, Twitter and other social networks as key performance indicators and then blast them with brand messages. The truth is that the strength of your community has much less to do with how consumers are connected to y…