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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

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“If your job consists of Tweeting for someone else, you owe it to yourself to think of something else in 2018. Particularly if you’re under 35."It’s early January, and so time to add to the slew of “What you should do in 2018” posts sloshing around the Net.

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Cloud Is Not a Digital Transformation Strategy (Unless You Are Amazon)
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Design Thinking is indeed a buzzword, and it’s also a useful starting point for deeper understanding... The tension is clear: serious, critical expert designers versus amateur design thinkers with their babbling buzzwords and bubbling positivity... A little bit of Design Thinking can over-inflate egos and self-perceptions of creative greatness, bu…

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every great business addresses a real customer need. If you’ve ever found expressing your customer need slippery, this is for you... The need narrative outlines a thesis on how to make peoples’ lives better. A clear need narrative helps you prioritise features, communicate the product effectively, and hone in on the most important niche. Every fie…

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I talk to at least a dozen new entrepreneurs each week and probably review two dozen email pitches. Here’s what to expect the first time you contact me and how to get the most out of it.

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I don’t think announcing a seed round to the press has ever been helpful.Here are my reasons:

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in an attempt to overcome controversies with the Copyright Reform, some are proposing an exemption for startups... the idea is more of a curse than a blessing... 94% of startup acquisitions were completed by non-European companies, and 70% of the startups were younger than 5 years.

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EUrope’s success in eliminating mobile roaming charges may be the first “data4policy” case study where the data was website traffic, and illustrates the rewards of allowing innovation to flourish at the edges of large organisations.

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The rise of the right is better seen as an early skirmish in a much longer, and far more significant, technology-led restructuring of our politics and society... Crypto-anarchists are mostly computer-hacking, anti-state libertarians ... believe that digital technology, provided citizens are able to use encryption themselves, is the route to a stat…

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