Facebook is not a friend of journalism.. Yes, Instant Articles are sexy and monetisable... a hugely important route to readers, but the more dependent we get on them, the more they’ll be able to charge us to access that audience... Facebook is seeing an alarming (to them) drop in sharing of personal information...we’ll see Facebook start to turn d…

Media companies are ‘broadcasting’ pre-recorded clips use the social network’s new feature... does not recommend streaming pre-recorded content... a strength of the feature is the ability for on-camera hosts to interact with viewers in real time... After they are streamed, Facebook Live videos function as normal Facebook videos.

Email, for all the claims of it being dead, is critical for many publishers as a distribution (and marketing) channel they continue to control... Email newsletters have become an important part of publishers’ audience development strategies as a way to deepen their relationship with readers by providing an antidote to the endless stream of news in…

top 100 stories of the year, ranked ... by the total length of time people spent reading them... We wanted to see what cross-over this list might have with the biggest New York Times stories on Facebook... We recorded 28 stories in both top 100 lists...36 of the top 100 most shared stories were from the editorial and opinion pages, far more than a…

Axel Springer, wary of being overly dependent on third-party platforms for traffic... fighting back by launching its own news aggregator platform... now has around 1,200 publishers on board ... Digiday spoke with Würtenberger, CEO of Upday, about using humans and algorithms for news sourcing, creating a platform for publishers and banning ad block…

Brands have always had a tougher time spreading messages on Facebook than individuals, because they’re playing in a space that’s fundamentally not designed for them... What if our kids find the idea of any brands communicating as if they’re people even more awkward than we do? there are opportunities to re-think the role publishing plays in soci…

Facebook’s Notes feature is giving The Boston Globe another way to post directly to the Facebook platform... Notes, an early Facebook staple, stagnated for years until last September, when Facebook updated the feature with a cleaner, more customizable design and editing tool reminiscent of Medium. Unlike video posted directly to Facebook, there’s…

At work here is what is called, variously, “social syndication” or “traffic exchange,” a technique increasingly in vogue among publishers looking to get their articles and brands in front of other readers ... help them extend the reach ... fill in the gaps in their own social programming with stories that they didn’t or couldn’t write themselves

Platforms are eating publishers... The idea that Facebook and its ilk could act as information gatekeepers is also a bleak prospect... Facebook wouldn’t allow The New Republic to create an ad for an innocuous piece on medical marijuana ... If Facebook is squeamish about medical marijuana now, imagine the state of the fourth estate once controversy…

Gawker Media CEO Nick Denton was an extreme skeptic of publishers relying too heavily on Facebook. Now he's ... “all in” on publishing directly to Facebook with its Instant Articles program, a backtracking on Denton’s well-publicized lament that publishers are too reliant on platforms...Facebook, with its deep pool of accurate user data, can help …

For journalists, Facebook Live “is a really new way for them to connect,” says Facebook product manager Vadim Lavrusik. “The magic of Live is it's interactive. The people who are viewing the broadcast are just as much a part of it.”

The European Political Strategy Centre gathered a select group of leading international academics to provide input to the ongoing public consultation on a regulatory environment for online platforms.

Facebook already accounts for a huge proportion of the web traffic to major media sites. And publishers are rushing even further into its embrace because they have no choice and can’t think of a better option... ad blocking is taking care of what’s left of the media’s ambitions to continue as standalone entities... there are rays of hope in the …

the power of Facebook’s algorithmic News Feed... doesn’t show users everything their friends post, and so Facebook can demand a toll from publishers for placement in the stream. Today that toll looks like simply programming content to the algorithm, tomorrow it looks like publishing Instant Articles, and maybe next year it looks like paying Facebo…

for anyone outside Facebook’s Partner Publisher network, the new feature can be somewhat confusing.

A quick post to Medium in response to: Facebook Will Be Every Publisher’s CMS And That Is Probably A Good Thing: For a publisher to adopt Facebook as their CMS would be a form of surrender, handing over their future to someone else. - I don’t know if you’re wrong, but I hope you are — Medium

I feel reasonably confident that within the next 6–12 months, you will only see Instant Articles in the mobile newsfeed. Why? Because they are better... they will eventually be available on all Facebook environments. There is seemingly nothing stopping Facebook from rolling out a full front-end to the product so writers can produce directly in …

...with iOS 9 and content blockers, what you're seeing is Apple's attempt to fully drive the knife into Google's revenue platform.... So it's Apple vs. Google vs. Facebook, all with their own revenue platforms. Google has the web, Facebook has its app, and Apple has the iPhone. This is the newest and biggest war in tech going today. And the …

One of the best longreads re: the future of news media I've read in a while: "Websites... have been able to accumulate enormous audiences with incredible speed by harvesting referrals from social networks... Websites plausibly marketed these people as members of their audiences, rather than temporarily diverted members of a platform’s audience.…

"AOL's online dominance was such that building sites for the traditional web became secondary ... Companies fought over who had the best relationship with AOL, thereby allowing them access to audiences that their competitors didn't have.... If you're starting to think that 1995 AOL sounds a lot like 2015 Facebook, you'd be right. 20 years late…

"Now we in journalism get to stand back and see technology titans jump over each other to bring benefits to news. But we’d best not stand back too far. We journalists and publishers must collaborate with the platforms as we demand that they collaborate with us. And as they teach us about technology, we must teach them about journalism." - Playi…

the social network will share analytics, and Instant Articles is compatible with audience measurement and attribution tools... won't receive preferential treatment from Facebook's News Feed sorting algorithm... Facebook will parse HTML and RSS to display articles with fonts, layouts, and formats ... also providing vivid media options like embe…

Google, eight major publishers across Europe, and a couple of trade organizations are forming a partnership ... an alliance born out of desperation on the part of publishers and opportunity on the part of technology companies... the largest news and information companies in the world will be formed out of a hybrid of these current entities... …

"the most crucial element of Facebook’s new power: the right to chose between the free expression of ideas or to instead impose censorship when it deems content unworthy... How will its algorithms handle stories posted directly to Facebook that question Facebook’s monopoly status? ... If the Washington Post posted its PRISM story about collusion …

"Facebook is ... aiming to be the Internet equivalent of a broadband provider — providing the means by which all media is published and accessed. Here’s what brands and publishers need to know ... - Facebook urging publishers to post their articles and videos directly to Facebook... - For publishers that use Facebook for their comments sections,…

"Skeptics are howling that this is a Faustian bargain—that the media are mortgaging their long-term futures for short-term gain... Facebook has presented the news media with a collective-action problem. News sites aren’t blind.... if they could all get together and decide, as a group, what to do about Facebook, no doubt they’d think long and hard…

"The problem is that Facebook controls what you see and when. If it becomes the primary way to consume news and watch videos, what happens when a news story is controversial about the company itself? Or isn’t within its content guidelines (like pornography)? You’ll be receiving a filtered version of the internet that’s controlled by one company."

"The New York Times is preparing to plant a taproot right inside the highly walled garden that is Facebook." - Memo To Publishers: Watch Where You Put That Taproot… — Medium

"Facebook say that the more time users spend at its site, the more likely there will be a robust exchange of diverse viewpoints and ideas shared online. Others fear that users will create their own echo chambers, and filter out coverage they do not agree with. ... [that] “is when you get conspiracy theories.” - How Facebook Is Changing the Way It…

"publishers [could] simply send pages to Facebook ... hosted by its servers ... with ads that Facebook sells. The revenue would be shared. That kind of wholesale transfer of content sends a cold, dark chill down the collective spine of publishers... Media companies would essentially be serfs in a kingdom that Facebook owns." - Facebook Offers Li…