Yuval Noah Harari on what 2050 has in store for humankind | WIRED UK
www.wired.co.uk
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the best skill to teach children is reinvention... the author of Sapiens reveals what 2050 has in store for humankind...once technology enables us to engineer bodies, brains and minds... We don’t know what people will do for a living, we don’t know how armies or bureaucracies will function...too many schools focus on cramming information. In the p…

Lessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns
ssir.org
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Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes... having a majority is not enough... You need a majority that can’t be eroded or peeled away... in 1996... 27 percent of the US public supported legal recognition of same-sex marriages... 60 percent in 2015 ... the new normal... ac…

How Europe’s biggest media company infiltrated the EU – POLITICO
www.politico.eu
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the Commission had joined forces with one of Europe’s most powerful foundations to keep the European debate on track "... developing new ways and instruments to reach and engage the public”... the Bertelsmann empire is stepping into the breach. With its staunchly pro-European ideals, deep pockets and broad reach ... could end up giving Europe’s a…

Selling the Green New Deal With Positivity
medium.com
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We’ve been taking the wrong approach to communicating about climate change... even climate-denying, anti-scientific, messianic nations like the United States are quietly preparing ... not at how to mitigate climate change, but how to prepare for its inevitability. We’re building walls ... to block tomorrow’s climate refugees... alienation verging …

WTF is identity?
digiday.com
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Every day the web is becoming more personal... ... brands ... need to understand more than theoretical profiles or carefully honed audience segments.... master the fundamentals of identity...  In this report you’ll learn:  - What it takes to create a persistent individualized identity that crosses platforms and screens  - How brands and agencie…

Storylining: the best-kept secret of successful strategic communication
www.steveseager.com
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Welcome to GAME — a four step process to improve the quality of your communications — and storylining, the step that comes before storytelling... moving straight to storytelling without first crafting strong, logical, persuasive key messages ... results in a ‘failure to communicate’ … when we don’t take the time to think from our audiences’ perspe…

Is There a Narrative Vacuum Surrounding Climate Change?
nautil.us
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Each side of the climate debate accuses the other of exaggeration and suffers from its own... sometimes feel like a shouting match in a roomful of children wearing earplugs... We have allowed our political, national, economic, and cultural narratives free play ... where... are the narratives from science itself? Where is the science teacher?... p…

Legendary Physicist David Bohm on the Paradox of Communication, the Crucial Difference Between Discussion and Dialogue, and What Is Keeping Us from Listening to One Another
www.brainpickings.org
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what happens in a cultural ecosystem where the hearer has gone extinct and the speaker gone rampant?... so much of our communication today is defined by a rather ungenerous unwillingness to listen coupled with a compulsion to speak.

The Vast Funding Machinery of the European Union - SPIEGEL ONLINE
www.spiegel.de
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EU money flows from Brussels into thousands of projects and ideas. Why does nobody notice?... some of the worst storytellers happen to be located in Brussels ... majorities in society and the media believe that the European Union belongs in the dustbin of history... eternal Brussels congresses where elitist Eurocrats engage in nothing but myopic …

Everyone's talking but no-one's listening: it's time to reclaim the art of communication
theconversation.com
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real dialogue seems to have given way to parallel monologues, paired with an inability to actively listen... Rhetoric teaches the art of using persuasive tools... resolving disagreement through measured agreeable discussion, known as the dialectic method... In 1922... "communication can by itself create a community". This early definition was clo…

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