Unsurprising that LinkedIn promoted this post.... the comments rapidly turned into an interesting conversation on Linkedin v. Facebook... people seem to comment more on LinkedIn posts than elsewhere. Perhaps the return of blogging that people are starting to talk about is next.

More coverage of the non-scoop of the century ... "companies are desperate to reach consumers, and with hundreds off millions of them visiting social media sites every day, marketers feel like they simply have to be there too, so they are-to the tune of more than $5 billion last year in the U.S. alone... Evidently, they're wasting their money…

"These numbers are even more striking when you consider engagement is significantly down even though brands are almost certainly spending more money to promote their posts to combat plummeting organic reach. Facebook’s ad revenue reached $2.27 billion in Q1 2014, up 82 percent from Q1 2013" - New Report Reveals Just How Drastically Brand Engageme…

... (if it ever was)". I wonder how long it will take the Brussels Bubble? "Have you watched somewhat helplessly these past few months as your Facebook interactions dropped rapidly? Has the "reach" of your posts dipped as low as you've ever seen it, no matter how great your content is? It's not your fault. It's Facebook's fault. And they're do…

Good intro to the maths of virality, and why Upworthy's best friend will kill them eventually: " As a result, there’s a direct feedback loop between C and FBT [Facebook Throttle - the % of friends who will see a user's FB share]: the higher your clickbaitiness (C), the less that Facebook will throttle you, and the more likely that your articles w…

FalseFacebook Paper: the video. Click the #fbpaper tag for some thoughts.

"Online social networks spread like disease epidemics, and Facebook will lose 80% of its victims -- I mean, users -- by 2017, according to a study from Princeton University researchers." - 80% of Users to Get Sick of Facebook by 2017, Research Says - Editor's Blog - Internet Evolution

They're online? Seriously, someone made a study to discover: "non-anonymous social networks like Facebook... provide an ideal environment for the expression of the ‘hoped-for possible self,’ ... emphasizes realistic socially desirable identities an individual would like to establish...” It's a good article, though. Particularly like the point ab…

Basically sums up why I want a Hub, not just a stream, for my virtual presence: "If I had my way, Facebook would have a hard and fast expiration date for posts. I generally don’t want most of what I say hanging around longer than I’d keep eggs in the fridge. Sure, some links and videos are worth revisiting—but does anyone really care that I was t…

An unfortunately accurate corrective to the recent "Facebook is dying" meme. 2013 truly was the year everyone just couldnt be arsed checking the facts: "A British academic studying social media found that young people use lots of new-fangled services, such as Instagram, because their parents are on Facebook. “What we’ve learned from working with …

Reason 1: "To many, it just seems like noise. " They discover this only now?

"Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community. As part of Tabsite’s “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, thi…

"A recent study by Facebook analytics service EdgeRank Checker states that posts with hashtags do not have as great of reach than those without."